7-Eleven stores will just got even faster and more convenient with the touch of their Apple Watch or iPhone. 7-Eleven, Inc. – the largest chain in the convenience retailing industry – now accepts Apple Pay, which is transforming mobile payments with an easy, secure and private way to pay, at participating stores across the U.S.
“Frictionless experiences are the future, and digital payments are key to such experiences. Consumers prefer shopping at retailers that offer digital payment capabilities,” said Gurmeet Singh CDO and CIO of 7-Eleven. “The ability to pay with their smart device gives consumers one more reason to shop at 7-Eleven.”
7-Eleven NOW, the proprietary smartphone app, currently being rolled out into select U.S. markets, enables on-demand ordering of products from local 7-Eleven stores, and offers Apple Pay as a payment option.
“The goal is to adopt consumer-facing technology to enhance the customer experiences,” continues Singh, “as well as the technologies that work behind the scenes to ensure seamless and effortless interactions. We continue to transform our business through digital, and these additional mobile payment options are the latest enhancements we have added to our in-and-out-of-store customer experiences.”
Security and privacy is at the core of Apple Pay. When you use a credit or debit card with Apple Pay, the actual card numbers are not stored on the device, nor on Apple servers. Instead, a unique Device Account Number is assigned, encrypted and securely stored in the Secure Element on your device. Each transaction is authorized with a one-time unique dynamic security code.
Apple Pay is easy to set up and users will continue to receive all of the rewards and benefits offered by credit and debit cards. In stores, Apple Pay works with iPhone SE, iPhone 6 and later, and Apple Watch. Get more information about Apples’ revolutionary Apple Pay here.
Source: 7-Eleven, Inc.
MacDailyNews Take: Welcome, 7-Eleven!
Why Apple’s marketing group is not blitzing the airwaves with Apple Pay continues to astonish me. Most of my coworkers have iPhones, none that I have asked use Apple Pay. Most dont even know it exists.
Another sign of mediocrity. Courtesy of Pipeline.
Apple’s commercials remind me of someone stuck in a fashion time capsule, sporting a mullet or BIG HAIR and wearing acid washed jeans. They are too scared to change and only feel secure looking the same way day after day, year after year.
Nothing in their ads appeals to me anymore. Not the music, artwork, dance moves, tear-jerk moments, or slick video.
Am I too old? Maybe, but more likely Apple’s style is stale….
I’m probably older than you and I’m certainly not going to be swayed by music, artwork or videos, but I use Apple Pay several times each day. I tried it initially out of curiosity and could instantly see why it was a vast improvement over cash, credit cards or debit cards. Up until I started using Apple Pay, I always used to pay for most of my daily shopping by cash, but rarely spend coins or notes these days and don’t carry much cash at all.
Here in the UK, Apple Pay is almost universally available in shops, small businesses, market traders and independent cafes. I recently used Apple Pay to pay for Pimms ( an alcoholic drink ) and cider at a small booth within a steam fair. My wife used it at the same event to buy stuff from a craft tent. I’d be surprised if that trader sold £1,000 of goods most months, but she was delighted to accept Apple Pay.
I use it quite often myself but here in Texas many of the places I shop don’t offer it. 7-11 has done it for a for awhile (corporate offices are here) but I always have to stop and look for any sign it is accepted in most other businesses.
One small irritating issue is some places are one-step while others still require a PIN and then go through the usual cash back and email receipt choices which doesn’t make it any faster than using a card. Streamlining the process might make it more popular.
In the UK, I’ve never been asked to enter a PIN while using Apple Pay and i’ve used in in thousands of locations. There again, the only times I’ve been asked to sign a paper receipt when using Chip & PIN payment have been in America. I’ve never been asked to do that anywhere else in the world.
At my local supermarket, the entire Apple Pay transaction takes about one second and it takes ten times longer than that to print a paper receipt afterwards. With the self scan checkout, I can pay for my entire basketful of purchases and be on my way within less than thirty seconds and almost never have to queue. Nearly all that time is spent waiting for their terminal to upload my shopping from the hand scanner, telling it that I didn’t have any items that couldn’t be scanned and then printing the receipt. If they streamlined their technology, it could all be done in ten seconds, but I’m not too concerned about it taking thirty seconds. I’m sure it will get even quicker when the next generation terminal is deployed.
“One small irritating issue is some places are one-step while others still require a PIN and then go through the usual cash back and email receipt choices which doesn’t make it any faster than using a card.”
Exactly why I stopped using it. In my small town rural area few businesses use it and found more use the pin and usual debit card steps, so I just whip out the debit card instead to avoid the disappointment. Plus I still use cash a lot, can’t give up once a year counting the coins in the change jar. It’s like the old Christmas and vacation clubs banks used to offer years ago …
Here ya go…
https://www.ispot.tv/ad/79jY/apple-iphone-apple-pay-song-by-rafter
And there are others. Just do a DuckDuckGo search on “ApplePay commercial”
They should have a self scan line of their own. 7/11 customers; stoners. migrants, and all, take their time figuring out the change.
We’ve had this at 7-Eleven in Canada for quite a long time now.
I noticed Arco gas stations too have also installed a special “mobile payment” attachment that takes Apple Pay among inferior others. The proper roll out of Apple Pay has taken years longer than I thought it would but then resistant stores and banks have thwarted it’s introduction. It seems people have to be dragged kicking and screaming to this different kind of way to doing transactions, especially if they don’t really benefit.
Agree completely. If I did not read MDN would not know Apple Pay even exists. Finally used it and yes, fast, easy and efficient.
Apple should indeed make a series of commercials. The problem is if the past is any guide everyone will be young creative hippie types in blue cities. Tattoos, disheveled hair and ragged clothes for the most part with alternative music playing.
Let’s think different. How about a commercial featuring an old bearded deer hunter at a sporting goods store buying camouflage clothing in the Rockies. And a weathered farmer buying feed in a farm store in Iowa. And a young police officer or active military buying lunch at a diner in the heartland. And a lobster fisherman in Maine buying traps. Now all that would resonate with Joe Q. Public and seriously demonstrate how easy it is to use for average folks in flyover country. Mix in the typical urban leftist hippies drinking coffee and voila!
I won’t hold my breath …
I love it! Your vivid descriptions are natural, compelling, and raise a smile. You missed your calling.. Apple could use your insight to reach so many more people than the hipsters they seem to think are their target audience.
Coming from the MDN wordsmith I admire the most, thank you for the compliment… 👍🏻