What makes Apple’s design culture so special

“A few days ago, I interviewed Ken Kocienda at TechCrunch Disrupt SF — he just released a book called Creative Selection,” Romain Dillet writes for TechCrunch. “After working at Apple during some of the company’s best years, Kocienda looks back at what makes Apple such a special place.”

“Kocienda’s career highlights include working on WebKit and Safari for the Mac right after he joined the company as well as working on iOS before the release of the first iPhone. He’s the one responsible of autocorrect and the iPhone keyboard in general,” Dillet writes. “If you care about user interfaces and design processes, it’s a good read. And it feels refreshing to read a book with HTML code, keyboard drawings and other nerdy things. It’s much better than the average business book.”

Full interview (20:18) here.

MacDailyNews Note: We also recommend reading Creative Selection: Inside Apple’s Design Process During the Golden Age of Steve Jobs by Ken Kocienda.

Former Apple engineer who designed iPhone’s keyboard reveals what it was like to work for Steve Jobs – September 6, 2018
I Invented the iPhone’s autocorrect. Sorry about that, and you’re welcome – September 4, 2018


  1. The sound & smell of Jony Ives anti-design farting as he clumsily deconstructs a poorly upgradeable Mac Pro for unhappy power pro users in revolt? Then there’s the Design Latency Effect taking 7 years to correct a prior screw-up leaving many high and dry for a century in tech years.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.