What people want most from Apple’s next-gen iPhones: Longer battery life

“On Sept. 12, Apple execs will pull out the stops, hoping to convince consumers that the new iPhones are faster, sleeker and so powerful you’ll have to ditch your old one to get the newest model,” Jefferson Graham reports for USA TODAY. “But if you ask consumers, which we did, there are only three new features that they really, really care about.”

“In our exclusive USA TODAY/SurveyMonkey Audience survey of 1,665 adults, it all comes down to the battery, glass and storage,” Graham reports. “Seventy-five percent of the survey respondents said they wanted longer battery life, compared with 66 percent who longed for shatter-proof glass screen. In third place, at 44 percent, shoppers hoped for something that Apple has never given… expandable storage… [also on the list:] Remove the notch from the top of the iPhone X screen: (10 percent).”

Graham reports, “When asked to choose just one new feature, battery won out at 38 percent, compared with 24 percent for the shatter-proof screen.”

Read more in the full article here.

MacDailyNews Take: Coupled with Jony Ive’s design ethos (you can never be too thin), this is excellent news for the likes of Mophie.

Open thread: What’d be wrong with slightly thicker iPhone with more battery life and a flush camera assembly? – December 21, 2015


    1. TBH my biggest want from the iphone is for next-gen FaceID to work better in bright sunlight, further distances and at sharper angles. It can be hit-or-miss outside of 2 ft. For example, my iphone cradle sits just about 3ft+ from my face–causing the user to have to lean in to activate FaceID. Also when the sun is shining bright on your face or a combination of that wearing sunglasses–it will not activate. Also would like to be able to sit it flat on the table and have it recognize the face at steep angle..

  1. Battery life is an important issue for me as I often work extended hours outdoors, away from mains sockets. Furthermore, these locations are often somewhat remote with poor signal strength, so my iPhone cranks up the transmission power to keep in contact with the nearest cellphone tower, which drains the battery much faster than usual.

    I’ve got external battery packs for recharging and a case with a battery in it, but it would be so much better if the iPhone were just that little bit fatter and contained a battery capable of operating for a lot longer without needing these add-ons, which are clunky at best.

    It’s not everybody who works 9-5 in an office with mains sockets nearby.

      1. Construction that would allow cases to be dumped. For fun, I’ve gone bare this week and the object is a wonder w/o the plastic.

        Liquid Metal”s consideration is still alive, but just a glimmer now.

      1. Don’t I know it, but his legacy and research lives on. I hope it becomes like Copernicus and Galileo, that eventually the truth will come out and his technology will be developed and appropriated to a humanity that is ready for it.

        Meanwhile many of his inventions live on, and that’s certainly appreciated.

        Have a good one Alan.

    1. Not only did Tesla pass away a long time ago, but the laws of physics governing the conversion and and wireless transmission of power have not changed. The efficiency is dismal. Tightly focusing the power beam is very helpful. But the power conversion process on each end is also a major drag on efficiency.

      It is nice to dream about things that you would like to have – flying cars, faster than light travel, magic, etc. And, every once in a while, someone finds a way to make the impossible possible. But, mostly, the impossible stays impossible.

  2. Given that the vast majority of the time I’m either at my desk, in my car, or at home, charging my phone is not a problem. If I’m out and about of an evening chances are I’m doing something where I won’t use my phone so it’s rare that I’m ever struggling for power, but at the same time if I forget to plug it in at night, or am using it heavily there are the odd occasions when I need to use the small battery pack I carry with me. Those occasions, and emergencies are why I still want a bigger battery even if it makes the phone thicker.

  3. 1-User changeable battery
    2-No Face ID
    3-Physical Home Button w Touch ID
    4-Lower Price
    5-The ability to run Apple Maps Navigation and TuneIn Radio Pro without the phone getting hot enough to cook an egg.
    6-No glass back

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