2 reasons to hold Apple for 2 years

“When Apple released iPhone 6 in 2014 it went to become the most popular smartphone in history selling over 220 million devices,” Sean Chandler writes for Seeking Alpha. “There is a big chunk of the hundreds of millions of customers that purchased iPhone 6, 6+, 6S, and 6S+ looking for a reason to upgrade; myself included. When this happens, and I suspect that it will following Apple’s 2018 iPhone, sales will surge.”

“A few years ago Tim Cook predicted that its services business would soon be as valuable as a Fortune 100 company. In 2017, Services revenue was $30B and this year is on track to top $37B. This would put this business somewhere around number 250 on the Fortune 500 list. It’s important to note that this is high-margin revenue with a gross margin of somewhere around 60%,” Chandler writes. “Over the last two years, Services revenue has been up about 18-25% year-over-year but in the last two quarters this growth has accelerated to over 31%. If Apple tops $37B in services revenue for 2018 and continues to grow it as 23% each year, the revenue for this department will be the same size as the Walt Disney Compan in 2020.”

“Not only did Apple become the world’s first publicly traded trillion-dollar company, it did so without relying on an inflated, growth-based valuation,” Chandler writes. “Apple is still growing its revenue and profit and does so with an impressive gross margin of almost 40%. There is still room for Apple to grow and remain profitable and with a price-to-earnings ratio of 19, Apple is a fair purchase worth adding to any portfolio.”

Read more in the full article here.

MacDailyNews Take: And, well beyond two years, too.


  1. On that first point alone, as the “super cycle” wasn’t as expected. I was going to buy the iPhone X, after the presentation I figured to hold onto my 6s for another year and I suspect that I am not the only one thinking that. I’m definitely getting the high end iPhone this year. iPhone was a radical change in form factor for the first iteration and my thought process is all the kinks will be ironed out for this coming iPhone. “Super cycle”, hasn’t come… yet 😉.

    1. Agree. I have an iphone 6, bought in September 2014. My wife has a 6s bought a few months later…. and after battery replacement for 30$ it still doesn’t feel old even thought it’s almost 4 years old. So I haven’t felt a strong reason to upgrade just yet..

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.