Why Apple’s iPhone prices will go even higher

“When Apple broke the $1,000 barrier for its iPhone X last September, critics scoffed at its exorbitant price. They doubted people would reach so deeply into their wallets for a phone that outpriced two other perfectly good iPhones, the iPhone 8 and iPhone 8 Plus. The critics were wrong,” Jessica Dolcourt writes for CNET. “Apple CEO Tim Cook said in July that the iPhone X had outsold every other Apple device in each week since it went on sale Nov. 3, 2017.”

“With strong iPhone X sales, Apple proved that mainstream buyers are willing to pay almost as much, if not more, for their cell phones as they would for a powerful laptop,” Dolcourt writes. “And with rumors of an even pricier 2018 iPhone X Plus-style phone coming down the pike this September, Apple’s moves to usher in the era of the $1,000 phone may just be getting underway.”

Apple's revolutionary iPhone X
Apple’s revolutionary iPhone X

“Now, as we head into the fall’s iPhone season, Apple has a chance to iterate on a new line of iPhone X phones that resets the iPhone’s tippy-toe price point,” Dolcourt writes. “‘There is great scope to have [an iPhone] X Plus. Why wouldn’t that be $1,200?’ [Ben Wood, the chief research analyst at CCS Insight], said, adding that people would snap up an even more expensive iPhone X. ‘There’s going to be a huge immediate backlash on social media: ‘What an outrage!’ and quietly people will go off and buy it.'”

Read more in the full article here.

MacDailyNews Take: The only “backlash on social media,” as if that matters a whit, will be from those who can’t afford it. Those who can, and who appreciate having a pocketable supercomputer with the best display ever made, will recognize the value and line up – and not “quietly,” either. We’ve never been, nor will we ever be, embarrassed, as Wood implies, to own the world’s best iPhone.

We can’t wait to upgrade our just-a-bit-too-small iPhone X units for 6.5-inch iPhones – hopefully as soon as next month!


  1. there is no issue for apple to make big phones, but lets hope and wish they do not abandon the i Phone SE. The iPhone SE2 can have the same looks and feel of the current SE, but a bump win processor, camera and battery will go down very well. The size and form factor of the small iPhone should not be the same neglect as the mac-book mini

    1. comment posted by “aura” please stand up? Why in the world would you feel the need to dump on the pedestrian comment? Is it something personal? Did your boss criticize you this morning? Fight with your wife this weekend?
      Please reply with your explanation, picture and plan to remedy your angst. You and your kind make this site very confusing at times.

      1. Actually, I would prefer that the down voter not bother responding to your challenge with an explanation or a plan.

        I recommend not worrying about the voting – up or down. After years of watching the voting, it is clear that people have a variety of reasons driving their voting practices. There is a group of people on this forum who routinely down vote my posts – the content really doesn’t matter. They just hate the fact that I generally disagree with them and call them out when they post BS to support their claims.

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