“A US judge has ruled legal action against Apple over its Powerbeats headphones can go ahead ‘in part,'” BBC News reports. “Seven customers, from various US cities, say the headphones do not hold their charge for as long as Apple advertises and they are not as water- or sweat-proof as claimed. The judge said the sweat-proof claims ‘require amendment’ but the challenge regarding battery life could proceed.”
“District judge Richard Seeborg said the case could go ahead but some amendments were required to the allegations the headphone failed when in contact with sweat despite being marketed as activity wear,” The Beeb reports. “He wrote that while the customers had not explicitly specified whether they had sweated while wearing the headphones, they did have a case in arguing the battery life of the devices was not as good as Apple had claimed in its marketing material.”
“Apple promoted the Powerbeats 2 headphones as having “six hours rechargeable battery” and Powerbeats 3 as having ‘up to 12 hour battery life,'” The Beeb reports. “The seven customers all said they had owned multiple Powerbeats headphones, which had not lived up to this expectation… Powerbeats 3 currently has a 1.5 star rating from customers on the Apple store, with several complaining that sweat appears to interfere with the headphones’ ability to function.”
Read more in the full article here.
MacDailyNews Take: If it can be proven that the headphones fail to live up to Apple’s marketing claims regarding sweat-proofing and battery life, then the company deserves to lose the case.
It’s not like there aren’t other examples of Apple’s marketing department attempting to distort reality, as it were. Here’s a recent one that’s particularly laughable: