“A fresh round of rumors about Condé Nast was ignited over the weekend — this time by a report that Apple could be eyeing all or part of the glitzy publisher of Vogue, Vanity Fair and the New Yorker,” Keith J. Kelly reports for The New York Post.
“The Guardian cited no sources and reported it only as a rumor, although one that has gained more currency in recent months. Condé Nast, for its part, was quick to shoot it down Monday. ‘We are not for sale,’ said Conde Nast CEO Bob Sauerberg,” Kelly reports. “Still, it is a rumor that has been hard to shake. ‘With budgets reduced, especially for print, Condé Nast is in a very vulnerable position,’ said industry consultant Steve Blacker, noting that rivals Meredith and Hearst are now both bigger. A sale price could be anywhere from $1 billion to $2 billion if a bidding war erupts, according to Blacker.”
“Gene Munster, a co-founder at Loup Ventures, said that Apple could be interested because hardware sales tied to the iPhone have slowed and weighed on its stock price,” Kelly reports. “‘We bet that content is not just going to be video and music, it is going to include written content,’ said Munster. ‘Apple tipped their hand with their recent acquisition of Texture. They would not have done that if they were not interested in print.'”
Read more in the full article here.
MacDailyNews Take: Everything’s for sale at the right price.
Apple to acquire Next Issue Media and its digital magazine-subscription service Texture – March 12, 2018
Apple sponsoring 2017 Met Gala along with Condé Nast, Farfetch, H&M, and Maison Valentino – October 24, 2016
Jony Ive and Marc Newson open Condé Nast International Luxury Conference – April 22, 2015
Condé Nast, Hearst, Meredith, News Corp., and Time Inc. team to create ‘Hulu for Magazines’ – December 8, 2009
Making computers is boring. Nobody gets laid making computers. Let’s buy some magazines! Cool! Okay!
Hey, maybe they’ll bring back Cargo Magazine with Greg Gutfeld…!
Great. Publisher of Vogue. This is easier than keeping your product line current and relevant.
get over it
And Anna Wintour approving the next Mac Pro.
Ives can then focus on his next coloring book.
Hell no! Focus Apple.
As Apple retools video ads that rely (merely) on visual “snaz” and deploy emojis as rich content vehicles, Apple seeks to bolster superficiality with print “content” creator Conde Naste. Thinking different as Think Different noteables…ahh, no. Another form of Apple “thinness” that doesn’t get addressed, but is “progressing”.
At last, something Jony can’t make thinner: magazine profit margins.
Gene Munster is trying to dump his Conde Nast stock. No better way to pump it up than with an Apple tie in story.
Yep. The tell that it’s fake news is the “bidding war” comment. Apple isn’t going to buy anything in a bidding war. It will be, “here is the price” if you don’t like it, we walk away. Not to mention it would be incredibly stupid for Apple to buy that grave yard of forgotten media assets.
One-percenters buy the funniest things.
Why waste your money on Nest, Ring or any other hardware company that might compliment HomeKit. Yea buy a magazine…accessorize, accessorize, accessorize!!
Hell, why not? Apple’s got a ton of $$$ to piss through–Conde’s just as good as any other doomed boondoggle waste of money to throw in the dumper. Go Tim!
Gawd, Why? Can you please focus on making a computer again? Forget all this Hollywood and magazine BS. Make a computer, make it the best.
Tim Cook’s mind on his money and his money on his mind.
Who needs to make new Macs when you got Gin & Juice
Some of you seem willing to project your angst about Apple products onto any rumor that comes along.
It all ends up fitting into the “Why is Apple doing XXXXX when it should be releasing a new Mac Pro/Mac mini/iMac/etc., or fixing the problems with macOS/iOS/keyboard/battery/etc.”
They are just rumor cooked up by people with blogs to fill and predictions to post. Most get paid for quantity, not quality.
Magazines why not.
Magazines instead computers? No!