Apple tops most intimate brands list among millennials

YouTube ranked as the third most intimate brand among millennials, according to MBLM’s Brand Intimacy 2018 Report, which is the largest study of brands based on emotions. Brand Intimacy is defined as a new paradigm that leverages and strengthens the emotional bonds between a person and a brand.

“We were surprised and pleased to see YouTube as an addition to the top three most intimate brands for millennials this year,” stated Mario Natarelli, managing partner, MBLM, in a statement. “We believe its rise is due to our culture’s continued need for escape and the brand’s immediate, diverse content, personalities and growing offerings in movies and live TV. YouTube is clearly an established ritual in the lives of many millennials today.”

Apple and Disney ranked as the first and second most intimate brands for millennials. Comparatively, in MBLM’s 2017 report, Disney placed first, followed by Amazon and Netflix.

The other brands that round out the top 10 are: Target, Amazon, Nintendo, Google, Xbox, Netflix and Whole Foods.

MBLM's Brand Intimacy 2018 Report

The age group of 18-24 year-olds had a slightly different mix of top companies. The top 10 for the group are: Apple, Amazon, YouTube, PlayStation, Starbucks, Nintendo, Google, Netflix, Coca Cola and Walmart.

The Brand Intimacy 2018 Report contains the most comprehensive rankings of brands based on emotion, analyzing the responses of 6,000 consumers and 54,000 brand evaluations across 15 industries in the U.S., Mexico and UAE. The full report will be released on March 13, 2018.

Source: MBLM

MacDailyNews Take: Apple. The world’s most valuable company, the world’s most valuable brand, and the maker of the world’s most advanced desktop, mobile, and wearable operating systems. Total dominance.

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  1. Apple’s not going to be at the top for very long. Amazon will soon surpass Apple in practically everything. A CEO needs to take a winning attitude if they wish to keep their company on top. Tim Cook doesn’t have that attitude, Jeff Bezos does. 99% of Wall Street is betting on Amazon to be the biggest and wealthiest company on the planet and there’s nothing to stop that from happening. Most of Wall Street will be quite happy to see Apple fall from the top spot.

    With Jeff Bezos being the wealthiest man on the planet, he’s more powerful than POTUS and I do believe POTUS is actually scared of Jeff Bezos’ constantly growing wealth. Amazon is practically untouchable thanks to big and powerful investors backing the company. It’s only a short matter of time before Amazon takes the market cap crown from Apple and Tim Cook won’t even be aware of it.

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