Apple’s next-gen OLED iPhone will cost at least $899

“This year, Apple is, yet again, expected to introduce three new iPhone models: A lower-cost model that succeeds both the iPhone 8 and iPhone 8 Plus, a direct successor to the current iPhone X, and a version of the successor to the iPhone X with a significantly larger display,” Ashraf Eassa writes for The Motley Fool. “At this point, not much has been rumored about the pricing of the successor to the current iPhone X. However, I believe it’ll be no lower than $899, with a $999 price point being quite likely.”

“KGI Securities analyst Ming-Chi Kuo, whose track record when it comes to predicting future iPhone specifications and related supply chain machinations is quite good, recently said that the cheapest of this year’s new iPhone models — a device that’s expected to use a 6.1-inch liquid crystal display (LCD) and omit some of the fancier features that the iPhone X models will have — could be priced at between $699 and $799,” Eassa writes. “It seems reasonable to expect that the price difference between the 6.1-inch LCD iPhone model and the successor to the current iPhone X will be at least $200.”

“I think $899 is really the lowest that Apple will price the next iPhone X,” Eassa writes. “I think it’s more likely that the next one will continue to be sold for $999 and that its larger counterpart will come priced at $1,099 — minimum.

Read more in the full article here.

MacDailyNews Take: It really depends on Apple’s determination of how the $999 starting price fared for iPhone X. If demand is meeting Apple’s expectations, the company won’t go below $999 on the starting price for their flagship iPhone.


    1. As I’ve stated many times previously, Apple is going to introduce 3 new iPhones in September. They just won’t be what Kuo espouses.

      The first two will be upgrades of the iPhone 8 and iPhone 8 Plus with a nomenclature of iPhone 9 and iPhone 9 Plus. The iPhone 9s will be the last LED iPhones introduced by Apple, will be the same sizes as the iPhone 8 models and carry the same pricing schedule.

      The third iPhone to be introduced in September will be the iPhone X Plus.

      The current iPhone X will be continued through FY2019.

      There is a hole in Apple’s base model iPhone pricing schedule at $899.

      iPhone X $999

      iPhone 8 Plus $799
      iPhone 8 $699

      iPhone 7 Plus $699
      iPhone 7 $599

      iPhone 6S Plus $549
      iPhone 6S $459

      The current iPhone X will be price reduced to $899 as is done will all one year old iPhones, with the iPhone X Plus occupying the $999 slot. The seeming price reduction will be made possible because of capacity increases in memory production, competitors to Samsung’s OLED panels coming online and production capacity increases of FaceID camera technologies.

      Keep in mind the iPhone X is pronounced iPhone 10. This handset wasn’t scheduled to be introduced until FY2019. Part of the reason launch was delayed from late September to early November was simple enough: production just wasn’t ready for launch back in July/August.

      Filling that $899 hole will result in an increase in iPhone ASPs (average selling price) but will appear to be a price reduction to consumers.

    2. I predicted this result years ago. The cell phones are growing to overlap the mid-sized niche formerly occupied by the iPad mini.

      I am convinced that Apple intends to discontinue the iPad mini in the near future. You will have three flavors of iPhones and two or three flavors of iPad. That covers the vast majority of the market space. Everyone else will have to compromise.

  1. Nothing Apple releases will be “low cost”, considering they are charging $350 for a speaker the size of a roll of toilet paper. Maybe someone should take Tim on a tour of America away from the Gated Communities, Private Jets and Skyboxes.

    1. It’s probably a smart business decision by Apple to focus on the mid- to high-end portion of the market. Fighting over razor slim profit margins with the Chinese/South Korean knockoffs isn’t where you want to be.

        1. in my opinion. You may have to buy used to reach the price point that you want. But better a used iPhone than a new Samsung – that’s my motto.

          I have the money to buy a new iPhone, but I would rather get extended use out of older models. So, I guess that I am the true fiscal conservative on this forum.

  2. It’s amusing how Wall Street loves profit margins but yet they say iPhones cost too much. Yet, on the other hand, they praise Amazon to high heaven for selling a lot of reduced-price Echo Dots to gain market share. They can’t have it both ways. It would be stupid for Apple to try to compete with low- to mid-range Chinese-built Android smartphones. It’s already been proven that those Chinese manufacturers can’t make much money from selling those cheap smartphones. That is basically a race to the bottom of the barrel.

    What’s even stranger about Wall Street is that they want consumers to throw their money away on buying new smartphones every year and Apple gets cursed for building iPhones that can last consumers for years. Wall Street wants to totally ruin our ecology by urging companies to sell more and more cheap smartphones that only last a year or so. What a waste of resources. It makes for sense for a consumer to buy an expensive iPhone and keep it for three years. That has nothing to do with innovation or lack thereof. That’s just common sense.

  3. I appreciate the thoughts expressed above.

    My iPhone 5S was released in 2013.

    I’m still at OS 9.3.5. and continue to actively resist upgrading to OS11 because most of my apps (Stitcher, AGOGO for news podcasts, various GPS apps, the older version of Google Voice, and the music app) still work at reasonable speeds.

    I was going to pull the trigger on iPhone X but… if iPhone X-Plus will have a bigger screen, I’ll hold out for that in September, and hope that my apps still work: I’ve waited this long, I can wait 7 months. Either that or get iPhone X at a reduced price.

    I confess that I am more interested in making it to and then passing my 70th birthday in June 🙂

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