Yeah, um, about those reports of Apple slashing iPhone X production

“There are certain Apple news cycles you can set your watch to,” Michael Simon writes for Macworld. “And since it’s January, it’s time for the Apple-is-slashing-production-of-its-newest-iPhone one.”

“On the surface, the Nikkei Asian Review’s report that Apple is slashing second-quarter iPhone X output by 50 percent (from 40 million to 20 million) is certainly jarring. It’s enough to push the stock down nearly two percent, no small number when you’re dealing with the kind of volume Apple is,” Simon writes. “But the stock hit aside, I don’t think there’s much reason to worry.”

MacDailyNews Take: The only worry is not having enough post-holiday cash lying around to take full advantage of the annual buying opportunity!

“Last year the Nikkei Asian Review reported a similar story that iPhone production would be cut by 10 percent following sluggish sales,” Simon writes. “The year before, iPhone 6s production was reportedly sliced by 30 percent following, you guessed it, lackluster sales.”

Read more in the full article here.

MacDailyNews Take: Yup. As we asked earlier today, “For how many years will suckers fall for this?”

Apple stock drops after Nikkei report of iPhone X production cut – January 29, 2018
Reports of Apple cutting iPhone X orders make no sense – January 2, 2018
Apple stock tumbles on one poorly-sourced report of low iPhone X demand – December 26, 2017
Apple and suppliers shares drop on report of weak iPhone X demand – December 26, 2017
Nikkei: Apple to decrease iPhone production 10% in first quarter of 2017 – December 30, 2016
Nikkei proclaims ‘iPhone 7’ Dead On Arrival; bemoans Apple’s ‘lack of innovation’ – May 12, 2016
Japan’s Nikkei, The Wall Street Journal blow it, get iPhone demand story all wrong – January 16, 2013
Did Apple reduce 4-inch Retina display orders due to improving yields? – January 15, 2013
Analysts: iPhone 5 demand ‘robust;’ ignore the non-news noise – January 15, 2013
Apple iPhone suppliers decline on report orders cut by 50% – January 15, 2013
Apple swoon erases $17 billion from stock market – January 14, 2013
Apple iPhone 5 production cut signaling a new product release? – January 14, 2013
Apple drops to 11-month low on old reports of component cuts – January 14, 2013
The strange math of Apple’s alleged massive iPhone 5 component cuts – January 14, 2013
UBS analysts: Apple iPhone component order reduction ‘old news’ – January 14, 2013
Apple pulls down U.S. futures – January 14, 2013
Apple shares drop below $500 after reported cuts in iPhone 5 parts orders – January 14, 2013


  1. isn’t the HomePod’s place in the current market more of a concern? I’m confident about sound quality, but not convinced sound quality and personal asst is a combo for which many yearn…esp for $350. I hope I’m wrong.

  2. Agreed these reports are dubious. However, if indeed incorrect then Timber needs to call these slugs out specifically during the conference call. When was the last time that happened?

    Come on Timber grow a pair or step aside.

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