Apple’s smartphone market share dinged ahead of delayed iPhone X launch

“Apple’s delayed launch of the iPhone X hurt the iPhone market share around the world, research firm Kantar Worldpanel said on Tuesday,” Todd Haselton reports for CNBC.

“Apple launched the iPhone X in the beginning of November, instead of in September when it launched the iPhone 8 and iPhone 8 Plus,” Haselton reports. “It’s this window that Kantar believes may have hurt Apple’s market share. Data from Kantar shows that Apple’s share fell by 7.6 percentage points in the U.S. during the October quarter, compared to the same period last year. Likewise, it slipped 8.5 percentage points in Great Britain, 1.6 percentage points in Germany, 6.9 percentage points in Japan and 2.1 percentage points in the European Union Five. Android saw growth in all of those markets except in China.”

“Despite this, Apple said earlier this year that sales during the last quarter exceeded expectations and were up 3 percent year-on-year,” Haselton reports. “The iPhone 8 and iPhone 8 Plus quickly became Apple’s most popular iPhone models and remained the best-selling until the iPhone X went on sale. Also, Apple’s iPhone 8 and iPhone 8 Plus roll-out wasn’t completed until the end of October, so some markets didn’t yet have those phones.”

Read more in the full article here.

MacDailyNews Take: Wholly unsurprising.

Imagine being entered in the marathon, but being measured by how high you jump during the race! You’d feel like Apple. Being measured in the wrong way, based on the criteria of an event in which you’re not interested, much less even competing, and not versus individual racers, but against a lumped together “team” that doesn’t exist – it’s total nonsense!

Apple dominates the long race in which they are entered: The race for valuable customers from whence dominant profit share springs. Market share is a race that, by itself, tells us little to nothing about Apple’s fitness.SteveJack, MacDailyNews, April 28, 2014

Apple took 83% of smartphone market profits in calendar first quarter – May 16, 2017


  1. WOW……Apple is clearly doooomed……I just sold all my AAPL stock…….Nobody will buy another iPhone ever again….Market is saturated……………OH WAIT!!!???? LOL!!!

  2. It couldn’t have gone much better for Apple. The iP8 filled the basic needs for some customers whilst many others waited and gave Apple another $200-300 of their money to buy the iPhoneX.

  3. Impressive spin. Total annual user share for android keeps going up, Apple loses iOS share worldwide again for 2017 –that is just a “ding”? The mobile market is playing out just like the Mac vs PC, where Apple gave up serving the mass market and priced themselves into irrelevance. No wonder Timmy is throwing himself at the feet of the Chinese party chairman.

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