The handwringing over Face ID: Warranted or just more Apple envy?

“Whenever a significant new technology is incorporated into mainstream mobile phones, such [an] upgrade should naturally be fair game for scrutiny and critique,” Steffen Reich writes for iDownloadBlog. “Let’s apply this general sentiment to the introduction of Face ID and how it has resonated with large parts of the online community. Is it being treated fairly?”

“Is the outrage over twins apparently being able to dupe the security system a flash in the pan or a real head scratcher?” Reich writes. “And, outside of Apple centric outlets and communities, is Face ID being given a fair rap?”

“Having rummaged iPhone X related articles for about a week, my impression is that Apple are largely being shortchanged for the remarkable feat of engineering they pulled off with Face ID,” Reich writes. “I don’t doubt for a moment that Apple has pioneered something meaningful here, and that it will not be long until the Googles and Samsungs of this world catch on and replicate the technology to a T. And for that, Apple deserves more credit.”

Read more in the full article here.

MacDailyNews Take:

I think they are doing a marketing gimmick. There’s zero benefit a consumer gets from that. — Anand Chandrasekher, Qualcomm SVP and chief marketing officer, on the arrival of Apple’s 64-bit A7 mobile SoC, October 2013

That’s what happens whenever Apple outclasses and embarrasses the so-called competition.

Qualcomm insider: Apple’s 64-bit A7 chip set off a panic, it ‘hit us in the gut’ – December 16, 2013


    1. You haven’t had Face ID for two years, you’ve had something similar but Apple has packed more tech into Face ID than the Intel system. I expect Intel will catch up though, and then iPhone X users can welcome you to the party, which will be just as stupid as your welcome aboard comment. Now scream “Source!” like a good little troll, because you don’t know how to use Google to learn about anything on your own.

      1. Okay, you have heard about the Inlel 3D cameras present in the Surface, Windows Phone, and other devices for 3 years haven’t you?

        Have there been improvements in 3 years? Most probably, but I’ve been reliably unlocking my laptops with face recognition for two years. Welcome aboard.

        1. Sigh, the troll doesn’t get it. Yes you’ve been using your face to unlock your device before Apple’s Face ID, but what you’ve been using is not as advanced as Face ID. You might as well be saying that a minivan and a Tesla are the same thing, they’re both automobiles. Face ID packs in more tech and is already enabling AR features, and that will expand. As usual Apple’s solution is deeper and more robust, it isn’t *just* face unlocking. Intel will catch up, probably. Think of it this way, we’re both on boats, but my boat is far, far ahead of your boat and although you’re shouting “Welcome aboard!” at me, I can’t hear you because my boat is so far, far ahead of your boat. But you’re right that we’re both on boats at least.

          1. The Tesla of Face Unlock? That’s funny.
            Both my Surface and my new HP unlock using my face, while I’m in the process of sitting down. That’s sufficiently fast.

            Security? I’ve not heard of problems.

            Enjoy your Tesla, welcome to the world of driving.

            (Whispering… I’ve been wirelessly charging for 4 years too, how’s the Tesla of Wireless charging? Welcome there too, schmuck!)

            1. I didn’t say Face ID was the Tesla of face unlocking. You should learn to read. Face ID is a more integrated and advanced tech than what you’ve been using, and it will enable and expand AR uses, much more so than your Surface. Not my problem if that makes you envious.

            2. You did compare non-apple to a minivan and apple to a Tesla. You can’t even comprehend sugar you write. Makes me wonder if you know what envy is.

              What can your superior unlock do that I haven’t been doing? Schmuck!

            3. Wrong again. I used a minivan and a Tesla to demonstrate two things that are similar but not the same. It was you that assumed the face unlocking you are using was the minivan (gotcha).

              Face ID is naturally more integrated with the device which makes it much easier to enable more features and services, from Animojis to logins to payments and there will be much more. Apple isn’t hampered by making a system that works with thousands of different devices. I’m certain you’ll scoff at Animojis but stop and think of the AR use cases that will inevitably happen in the future, in part because of the more advanced/integrated tech, but also because of the increased mobility of having this system in a mobile device.

              Face ID is also ahead on set up and maintenance. If you can use Google you can read the set up instructions for facial recognition on the Surface. It is also recommended that you manually improve recognition over time (Face ID does that automatically).

              I’m never going to convince a troll like you though. Interesting though that you assumed your Surface was the minivan 🙂

            4. Okay, I’ve avoided the term, and i wont use it now, but you know which one you were referring to as the minivan.

              To your argument… what is to prevent Intel 3d equipped laptops, tablets, and enabled phones (like my Lumia 950XL) from doing anything you project the iPhone doing? All you’ve proven is your testament of faith.

            5. The minivan/Tesla example only served to illustrate two things that are similar in function but not exactly the same. Whatever else you take from that example is on you.

              To answer your question about what is to stop Intel from doing what the iPhone X can do? Integration, sensors, silicon, and miniaturization. Face ID has the advantage on all of those. We could add mobility to that as well, but that’s part of miniaturization so I just said miniaturization. Economics comes into play as well, but that’s more complex to discuss. iPhone users are more engaged economically. Trolls like you say things like “A fool and his money…” but that’s just trollspeak. iPhone users are a profitable market and some services/features are much easier to realize within that market. That’s not a pure tech argument though, even though it is true.

            6. No sir, schmuck, you were making an analogy. You can’t change the fact, that me and other’s have been reliably unlocking for years now. Welcome aboard.

              Everyone can integrate and miniaturize, economically. Everyone can provide sensors. Enjoy you Face Unlock and Wireless Charging. Took you a while…

            7. Sigh, there’s no intelligent discussion to be had with trolls. I never said you didn’t have face unlocking before Face ID, I merely pointed out that Face ID is more advanced, in many ways, than what you’re currently using. According to Intel, RealSense isn’t in any shipping smartphones. There was a demo, but as far as I’ve heard Intel cancelled that smartphone.

              I should have added that along with integration Apple has a huge advantage in power management which helps make Face ID possible in a smartphone.

            8. So after furiously googling for a few hours you found that I was right and that facial recognition tech on par with Face ID doesn’t exist in any other shipping smartphone. Your lame response is that face unlocking isn’t even a big deal. Bye troll.

        2. Well, congrats on your access to advanced technology. First time I’ve heard of it.

          Now… just how many of those devices actually come equipped with those Intel 3D cameras as standard?

          I’m figuring they are a premium option that most buyers don’t go for. As a subscriber to several tech newsletters, this would explain the dearth of news about them in the rest of the tech world.

          One would think this would be making news right now, especially with all the tech press Apple’s FaceID is generating. Any other time they never fail to point out that Apple didn’t create something. They ought to be all over this.

  1. I remember when TouchID was derided as insecure, unnecessary, and a “gimmick”. Wasn’t long before every high-end phone offered it. Now they’re all saying fingerprints are better and easier to use. LMAO.

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