Inside one iOS app developer’s quest to get onto Apple’s WWDC keynote stage

“It’s better than any advertisement, social campaign, or press write-up,” Mark Sullivan reports for Fast Company. “Appearing onstage at an Apple press event is the dream of every iOS developer. It can almost instantly lift a tiny bootstrapped company from obscurity to name-brand status. It can also be the beginning of a long-lasting and lucrative relationship with Apple.”

“But as the folks at Scrollmotion, a New York-based iOS app developer, can tell you, getting there is a long, careful dance that can be full of heady highs, heartbreaking lows, and sudden death,” Sullivan reports. “The company marshaled a laborious campaign to present its app onstage at an Apple event last spring, and while the campaign was unsuccessful, the company says it would do it again in a heartbeat.”

“Scrollmotion, it’s worth noting, is no stranger to Apple events. Koppel was given the chance to demo an app onstage back in 2010, an experience that gave Scrollmotion a taste for the kind of mojo that appearing at an Apple event can bring,” Sullivan reports. “That year, Koppel and his team were called to Cupertino a week before WWDC to present their app (at the time, it was a digital publishing platform for books and magazines). ‘It was like nerd Survivor,’ Koppel said.”

Read more in the full article here.

MacDailyNews Take: Better luck next year, Scrollmotion et al.!

Energy and persistence conquer all things. — Benjamin Franklin

Interns, apply that sage advice to your primary chore today posthaste!


    1. Yep.

      It aint that difficult if the app is innovative, beautifully designed and relevant to what Apple will be announcing at the keynote.

      Plus, the person presenting stage needs to have a bit of charisma and stage presence – which are probably rare skills for a nerd.

      1. I’ve been unimpressed with the developers that Apple has featured. The only memorable one was the failed demo of those mini race cars that I never heard anything about afterwards. They won’t highlight the very best developers (both product and presentation-wise) because it would distract from their brand.

        1. Anki (the mini race cars) were actually cut out of the video of the keynote.

          They still exist, though: their latest thing is the Cozmo.

          So, sometimes even a catastrophic keynote presentation is better than never hitting the spotlight at all….

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