“Two industry surveys didn’t come close to estimating [Apple’s Mac unit sales] accurately,” Gene Steinberg writes for The Tech Night Owl.
“It begins with those published reports of falling sales, or, at best, a slight increase over last year. Gartner claimed that Apple sold 4.61 million Macs for the September quarter, a drop of 5.6%, a little more than the average for PC companies. IDC estimated sales of 4.9 million, an increase of just 0.3%,” Steinberg writes. “The reality was something altogether different.”
“Apple reported sales of 5.4 million Macs, representing an increase of 10% from the previous year,” Steinberg writes. “Clearly Gartner and IDC, both of whom have undercounted Mac sales before, need to evaluate their survey methods, because they failed big time on these estimates.”
Read more in the full article here.
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