Enterprise use of Apple Macs primed to expand ‘exponentially’

“MobileIron today introduced the latest edition of its MDM solution for enterprise IT, bringing in support for iOS 11 and macOS High Sierra,” Jonny Evans writes for Computerworld. “I exchanged some thoughts with the company’s Chief Marketing and Strategy Officer, Ojas Rege, who shared his insights into Apple’s growing grip on enterprise IT, which he called a ‘night and day transformation from 2010 to now.'”

“The story of Apple’s growing grip on enterprise markets begins with BYOD and iOS, but driven by cost and TCO advantages, macOS is now also seeing wider adoption,” Evans writes. “Apple meanwhile continues to build strong partnerships across the existing enterprise ecosystem, while survey after survey show that where its products are deployed by enterprises, businesses see employee satisfaction, usage and productivity benefits.”

“With millions of unsupported computers requiring immediate replacement, the signs are that Mac use in enterprise IT may soon reach a fresh renaissance. ‘Our anecdotal data indicates that companies are on the verge of expanding their Mac deployments substantially,” said Rege, “which seems consistent with what we’ve heard from the industry analyst community,'” Evans writes. “Apple also has another advantage. The incoming employee base already puts its faith in Mac. ‘Most of our customers have Macs and what they’ve told us is that the new generation of employees – millennials – all want Macs,’ says Rege. His anecdotal claim is supported by the evidence…”

Read more in the full article – recommendedhere.

MacDailyNews Take: Microsoft had it nearly completely stolen, but, thanks to them karmically putting the salesman in charge and thereby blowing it, personal computing is finally being returned to its rightful owner.

Microsoft never had the humanities in its DNA. Even when they saw the Mac, they couldn’t copy it well. They totally didn’t get it. — Steve Jobs

I have my own theory about why the decline happens at companies like… Microsoft. The company does a great job, innovates and becomes a monopoly or close to it in some field, and then the quality of the product becomes less important. The [company] starts valuing the great salesmen, because they’re the ones who can move the needle on revenues, not the product engineers and designers. So the salespeople end up running the company. — Steve Jobs

Microsoft’s Windows is doomed – September 1, 2017
Steve Jobs’ plan to take back the personal computing business from Microsoft proceeding apace – December 7, 2009
Steve Jobs: ‘Apple’s goal is to stand at the intersection of technology and the humanities’ – October 18, 2005
Apple CEO Steve Jobs’ ultimate goal: ‘to take back the computer business from Microsoft’ – June 16, 2005


  1. When I first read this article at the other site, I thought it was too good to be true. Wall Street never talks about Apple being strong in the enterprise. It’s as though Microsoft was as strong as it ever was in corporations. I’m not going to get too excited until Wall Street at least recognizes Apple’s accomplishments in the enterprise. Currently, Apple must be only at a tiny level but hopefully, in time, Apple will grow in terms of devices being deployed. It might remove some of the doom and gloom from Apple’s prospects.

  2. Unless Apple has changed the EULA they opt out of Mac OS being used for all kinds of enterprise computing. When computers start being used for critical systems there is significant liability exposure and Apple opted out of most of it the last time I looked at the EULA.

    Apple does not even use Macs for their own servers. A big chunk of iCloud runs on AWS.

  3. At the school where I work a transition of any kind to anything Apple is unthinkable. MS practically gives the software away for free and Dell and HP offer cheap hardware. The beancounters love that and they don’t care at all about educational platform advantages. Apple is not on their radar.

    But at some point in the near future aspiring students and their parents will start looking at what kind of IT-infrastructure a school offers, as that is an indication of the kind of educational mindset the school strives to be in. Then it will become an issue of survival for the school to support Apple fully. This penny has not yet dropped though and it won’t for another couple of years. And when they eventually decide to make the switch they will be playing catch-up for a very long time to come after that.

    1. Our school district was like that. Big change, all kids below 8th grade have iPads, 9-12 have Dells. While there is still some very poor support for Mac’s & Apple on some of the school’s portals, Microsofts grip is gone. Also, school is all Google Works now too, all cloud based and free.

      I do have a fear that schools will jump at Chromebooks if they can find a way to use them.

  4. Enterprise use of the Mac was primed when Apple sold low cost Macbooks, user customizable Mac Pros, and Servers. Apple had a thriving store for education and actually spent effort educating users how to get the most out of the Mac. That was a long time ago and Apple lost interest.

    Today after 7 years of coasting, Mac hardware is in some instances twice as expensive as the equivalent PC (mini most obviously a horrible value today), and almost all Macs are sealed disposable boxes.

    It will take Apple several years of sustained Mac improvement, marketing, and aggressive pricing before Apple has a chance to convince businesses to trust Apple. Ios is not a replacement and anyone who has been burned by Apple’s lack of continued support are already gone. You know, many of us use several computer platforms and switching goes both ways.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.