UBS sees massive pent-up demand for Apple’s next-gen iPhones

“UBS said in a note to investors on Tuesday that it’s reiterating its buy rating on Apple with a 12-month price target of $170,” Todd Haselton reports for CNBC. “The bank believes the upcoming [OLED] iPhone 8 has the potential for huge sales because of expected upgrades from phones sold in fiscal 2015.”

“UBS said it expects to see a surge of iPhone 6 owners upgrade next year, with the potential to make it a sales ‘supercycle,'” Haselton reports. “‘We expect a bulge of buying in F18 followed by some growth in F19,’ UBS analyst Steven Milunovich said in the note. ‘As the iPhone matures, investors should start to better appreciate the size of the installed base, which promotes hardware and services gains.””

“Milunovich said he expects September revenue guidance of $49 billion to $51 billion,” Haselton reports. “‘A guide below $49bn likely means a late release of the LCD models or a price cut.'”

Read more in the full article here.

MacDailyNews Take: Vroom, vroom!



  1. I don’t even need to read past the headline on this one!!! I can whole heartily confirm that my entire family is eagerly awaiting the release of the new iPhone(s). We are all still currently on the iPhone 6. We skipped the 7 to be ready contractwise (yes we still have contracts) for the iPhone 8(?) and/or iPhone 7s. It has been an excruciating extra year waiting to upgrade our phones. Sept/Oct/Nov/Dec can’t come soon enough. And I’m sure we’re not the only ones in this position.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.