According to a new survey, individuals who did not already own Apple’s smartwatch were unenthusiastic about buying one anytime soon, while just 8 percent of those surveyed said they planned to make the purchase.
A total of 1,339 consumers were polled by consumer marketing firm Fluent for the survey.
“Customer excitement for the Apple Watch has plateaued since hitting the market in 2015. Only current owners think it’s a great product, but nearly half of them don’t plan on upgrading,” a Fluent spokeswoman said in an email.
“I think it’s hard to draw these sorts of conclusions about a market that is so young and still growing, still finding its way,” Dave Mark writes for The Loop. “As to upgrading, I’d say give that time, time for the Apple Watch and watchOS to evolve, to give people a reason to upgrade to the latest and greatest.”
Read more in the full article here.
MacDailyNews Take: Give it time is right. It’s very early and, since its inception, Apple Watch has required an iPhone which limits its target audience. Time to develop and mature is all Apple Watch needs.
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