Greenpeace: Apple again the world’s most environmentally friendly tech company

“Greenpeace has described Apple as the most environmentally friendly tech company in the world for the third year running, thanks to its high use of renewable energy and the leadership role it takes in encouraging its supply chain to follow its own example,” Ben Lovejoy reports for 9to5Mac.

Apple retains its leadership spot for the third year in a row among platform operators. Both Apple and Google continue to lead the sector in matching their growth with an equivalent or larger supply of renewable energy, and both companies continue to use their influence to push governments as well as their utility and IT sector vendors to increase access to renewable energy for their operations. — Greenpeace

“Apple scored 83% in Greenpeace’s clean energy index, and was awarded grade A in four out of five additional categories,” Lovejoy reports. “Apple scored A in energy transparency, renewable energy commitment, energy efficiency and renewable procurement. Surprisingly, for a company which is noted for speaking out on environmental issues, Greenpeace only awarded the company a B grade for advocacy.”

Read more in the full article here.

MacDailyNews Take: As usual, Apple leads the way!

Greenpeace: Apple is tech’s greenest – May 15, 2015
Greenpeace: Apple leading the way in creating a greener, more sustainable internet – April 2, 2014
Greenpeace praises Apple for reducing use of conflict minerals
– February 13, 2014


    1. China’s solar and wind energy capacity increased by 74% and 34%, respectively, in 2015, while coal consumption dropped by 3.7%. China alone will account for nearly 40% of global renewable power capacity growth to 2020.

      China certainly has a pollution problem and is currently suffering from it, but they recognise that the old days of burning coal cannot continue and are dealing with it very urgently.

      When I have visited China, I’ve seen renewable energy developments on a scale that I’ve never seen in Europe and certainly not seen in the US.

      The impressive thing about what China is doing is that it’s switching to cleaner energy without damaging it’s manufacturing efficiency.

    2. Greenpeace uses the carrot and stick approach: they have gone after Apple hard when they thought it could make a difference, and they praise them for good things. That’s the way to make things happen.

      1. I don’t think that Apple’s activities are influenced by Greenpeace one way or the other. Apple cares about the environment, Greenpeace also cares about the environment, but they each go about it in different ways.

        When Greenpeace was critical of Apple, Apple had already put into place policies to address the issues highlighted by Greenpeace and continued that process afterwards.

        Greenpeace loves to mention Apple in it’s reports because it’s a good way to guarantee maximum publicity. If Greenpeace really wanted to make effective changes, they would do better by going after the really bad offenders, rather than hanging onto Apple’s coat tails.

        1. So, in your logic, people fighting for civil rights should try to convince the KKK to support them. I think you know that is nonsensical.

          If you’re trying to make actually change, you push where it will have the most affect. I think Apple’s leadership is in favor of improving environmental impact. And, it has a lot of influence over what other companies do. So, going after Apple was a good decision. Maybe Apple would have made all those improvements anyway, but that’s hard to know. If nothing else, going after Apple makes this news even more powerful in affecting other companies.

          People who are trying to make a change that matters are going to do what it takes, not spend their time trying to please armchair pundits with using the “right” tactics.

  1. Take with a grain of salt. You’ll have to find another company that outsources practically all ‘polluting’ business activities to make a fair comparison with Apple.

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