Mac: Looking at the bright side

“A recent Monday Note covering the MacBook Pro’s perplexing launch earned me a bit of name calling on Twitter,” Jean-Louis Gassée writes for Monday Note. “Having learned not to take the bait, I pointed to facts, to my repeated and comparative battery-life numbers that clearly showed a problem with the new device. The critic’s reply was along the lines of ‘But I’m happy with my trouble-free new MacBook Pro.’ Unarguably true.”

“Happily recuperating from three weeks in France, and with my own MacBook telling me it has more than 8 hours of battery charge left, I decided to write something positive about the Mac. I didn’t have to look far and will start with my own 12” Retina laptop, the ‘Early 2016’ model,” Gassée writes. “The “Early 2016” MacBook is the best laptop I’ve ever owned; I never seem to want for speed or memory.”

“Over the last nine months, I’ve noticed that the MacBook has taken time away from my iPad. Between my large-screen, pocketable iPhone and my lightweight MacBook (a pound-and-a-half lighter than the 2012 it replaced), there’s much less room for an iPad,” Gassée writes. “I might spring for a newer iMac with its sharper display and other improvements cryptically promised by Apple’s CEO, but, as with the MacBook, I can wait. I can understand why Apple has felt little sense of urgency in coming out with new iterations: My three-year-old iMac, need I repeat, is perfect (for me).”

“From my limited perspective, today’s Mac picture isn’t bad at all. With this rosy attitude, one wonders, again, about Apple’s recent loss of control over its own story,” Gassée writes. “But that’s for another, more critical, Monday Note.”

Read more in the full article here.

MacDailyNews Take: Sometimes, Apple’s penchant for secrecy leaves a gaping hole into which all sorts of things can be dumped. A well-oiled PR machine wouldn’t let critics have so much ammunition.

SEE ALSO:
Tim Cook names Steve Dowling interim head of Apple’s public relations – October 2, 2014
Apple looking to externally hire ‘friendlier, more approachable’ PR chief – June 9, 2014
Apple’s PR head Katie Cotton to retire – May 7, 2014

8 Comments

  1. There but for the grace of Jean-Louis Gassée’s price greed to sell the BeOS goes OS X, the return of Steve Jobs and a return to Apple greatness. Let’s hope the entire Apple device line returns to greatness this year. ESPECIALLY Macs.

  2. Huh? Over the last couple of months MDN has catered solely for the crybaby_whingers with 100% negativity and it’s own brand of xenophobic anti EU crap.
    Hit whoring much?

  3. Loving my new MacBook Pro 15″. Didn’t think I would like the keyboard, but after a few hours I was used to it and kinda like it better than the old now. Light, small, thin and the 15″ screen isn’t bothering me like it did before. I wanted another 17″, but this 15″ screen is surprisingly fine. Since it’s a mobile device, I’m rarely plugging stuff into it constantly so not a big deal moving to USB-C. A simple $6 adapter for a pack of 3 takes care of that issue. The touch pad size hasn’t been an issue either, as I was afraid of bumping it and stuff while typing, but so far no problems. I like how you can customize the touch bar and keep is the same instead of having it change in every app that you go in. I didn’t see any reviews on being able to keep it the same bar across apps in any reviews, but you can do it in the Keyboard sys pref pane. TouchID is excellent addition as well! But after having it for a little over a week now, I love it! As usual with any new Apple device, you have to get your own hands on it in order to appreciate it and make your own decision instead of going by others opinions in articles/forums/comments where they haven’t used the device yet for a time period.

  4. Returned my 2016 MacBook Pro 13 inch yesterday. The battery life is terrible even two Apple store employees acknowledged there seems to be a problem with numerous complaints about it. My machine specifically was set up as new not from a back up. Apple needs to get their act together and get back to the basics

  5. I’ve noticed a correlation between the rise of Populism/Trump and the decline of Apple. Trump has created an atmosphere of hate and intolerance that stifles innovation and keeps potentially brilliant geniuses in the shadows.

    We can’t innovate under this presidency. Already the economy is in decline and Apple sales is down. The dacline is hurting the technology industry. Xenophobia has taken control of apple. Some of the products being released, as well as their methods of production, are blatantly colonialist. Just look at the iPhone 7 introduction.. lots of throwbacks to colonial era values. And the company just blatantly accepts normative assumptions at the espense of a diverse and post modern value system.

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