Apple’s 5K display bait and switch

“When Apple introduced the new MacBook Pro, they made much ado about the LG UltraFine 5K display that they were selling on their website, and would eventually sell in their retail stores,” Kirk McElhearn writes for Kirkville. “They explained how it’s the prefect companion to the MacBook Pro for pro users who want to connect lots of devices.”

“It is a pretty good looking display. It’s got three Thunderbolt 3 ports, can charge the MacBook Pro, and has speakers and a camera. Apple even discounted the display by 25%, for a limited time, to sort of apologize for the high price of the MacBook Pro,” McElhearn writes. “The only problem is that you can’t buy one.”

“At some point yesterday, this display went on sale on Apple’s website, but it seems to have sold out in minutes,” McElhearn writes. “Apple is pulling a bait and switch, telling MacBook Pro – and other – users that they can get this great display, but not allowing them to buy it. They rolled out this “special pricing […] for a limited time,” but that time will end, I believe, at the end of December.”

Read more in the full article here.

MacDailyNews Take: As McElhearn writes, Apple should “only announce products when they know they can ship them.”

Sometimes Apple, the world’s most profitable and most valuable company, still operates as if they only have five guys from NeXT working around the clock trying to do all the work on a shoestring budget.

Can’t manage to have a compatible Remote app or Apple Music-capable Siri for the Apple TV launch… Can’t have enough Pencils and Keyboards for the iPad Pro launch. Seriously? Can’t have any stock on hand for two months after the so-called the Apple Watch launch date. Can’t update their professional Mac for nearly two years and counting?

Why are these amateurish mistakes and lapses happening with startling regularity? You know, besides mismanagement?

Oh, you say, but Apple is making tons of money! Why, yes, they certainly are!

Listen, let’s be honest, Steve Ballmer could’ve generated the same kind of money “running” Apple Inc. given the massive momentum Steve Jobs handed over at his death. Sometimes, in fact, it looks like Steve Ballmer is running Apple. Although, no, it doesn’t really, because even Ballmer would have updated the Mac Pro by now, made sure he had enough Apple Watches ready so as not to pretty much totally kill launch momentum, and also had enough Pencils and Keyboards on hand for the iPad Pro launch. Of course, Ballmer would have never had the handle on the big picture that Tim Cook has – our issues with launches under Cook have to do solely with launch supplies and software polish.

We’re coming up on two years now (this December 19th) since the Mac Pro debuted with no updates which, along with the rest of the string of snafus (going back to John Browett, Apple Maps, no iMacs for Christmas 2012, no iPad 2 units for launch, etc.), is what understandably prompts this sort of “joke” and “failure” talk and the feeling that Apple is a bit sloppy in recent years.

We hold Apple to a high standard and we expect the company to execute better than they have of late. (read more) — MacDailyNews, November 27, 2015

Apple is missing out on holiday sales of Air Pods – November 25, 2016


    1. Apple will shut down production/shipping when they find a fault with a product and can’t fix it right away.

      That is exactly opposite of what Samsung did with their infamous smoking hot cell phone.

  1. While the frustration of not being able to buy something you want is annoying, it’s not a “bait and switch”. That would imply that apple deliberately announced the 5k display, and then refused to sell it, instead selling you something else… that’s not what’s happening. They just didn’t make enough, and LG was late in shipping the product. While frustrating, not bait and switch.

    1. Yeah, the kids today… not knowing what bait and switch means 🙂

      But, by next year, just like “literally”, bait and switch will be redefined to match what people now may think it means. Which means that “pulling a fast one” and “bait and switch will be synonymous… until they change the meaning of pulling a fast one!

    2. I do not agree with McElhearn assertion that “…Apple even discounted the display by 25%, for a limited time, to sort of apologize for the high price of the MacBook Pro.” If that were the driving reason, then Apple would have reduced the prices of the new MBPs, as it did soon after the release of the original iPhone. Apple discounted the new LG displays because their prices were perceived as excessive. Whether or not the price reduction is truly for a limited time or becomes permanent remains to be seen. Apple may find it difficult to allow this early discount to expire. In any event, if supplies of the monitors are constrained during the discount period, then I would expect Apple to adjust the deadline appropriately. To do otherwise would be foolish, as it would spur the wrath of valued customers. Witness the outrage and name-calling already in progress over the mere threat of such an event.

      Far too many people have developed hair-trigger responses to these types of situations. Without even knowing the reason behind it, they react with outrage to a perceived injustice or slight. Any inequality is perceived as being unfair. Every situation is contrasted to the ideal and is inevitably found lacking in some way. People need to get some perspective and cultivate some patience.

      If the supply of the new LG 5K monitors is constrained, then Apple will likely extend the deadline for the discount. If not, then be certain to post your order with Apple before the deadline arrives so that you receive the discounted price.

      And relax! There are much more important things in this world than saving 25% on a 5K monitor.

  2. Bait and switch is when you open up an MDN article, begin reading it, and then suddenly a samsung commercial pops up on your phone without you having actually come anywhere near clicking on it to view it. Over. And over. And over. And over.

    1. Amen to that. Plus not being able to actually type a reply on an iOS device because of constantly rotating ads that think they are more important than I am.
      And let’s not forget ads that decide you are not allowed to continue to stream Apple Music while viewing MDN pages

  3. Tim Cook really need to drop his political agenda and start focusing on the apple’s customers agenda.
    We are paying premium prices for the great products they deliver, it is only fair that they treat their loyal customers on a loyal way.

  4. Only MDN and commenters truly know how to properly run the largest company in the world. They are very tired of Apple’s poor performance. They are actually victims of Apple’s ineptitude. Poor MDN – always whining – never winning.

  5. I am actually NOT buying one of these displays. This article got one thing incredibly wrong, which is reason enough to skip the display altogether: there are NOT 3 Thunderbolt 3 ports which would have made it great for connecting lots of devices and daisychaining. There is only ONE Thunderbolt 3 port. The rest are only USB-C. Next…

      1. Thunderbolt 3 vs USB-C would basically be a similar situation as DisplayPort vs Thunderbolt 2, or USB 2 vs USB 3. There’s no adapter, it’s a universal port. The problem is in the lack of capabilities that comes with a port only designed for USB-C vs one designed for Thunderbolt 3. What you suggested makes no sense.

        1. Ah, didn’t realize they were both USB-C type connectors. My mistake. Reading the description of the monitor elsewhere it appears to have 4 USB-C type ports only one that is Thunderbolt 3 as you say. Perhaps LG is following Apple’s example of ‘encouraging’ purchase of a separate Thunderbolt 3 hub.

  6. @ MDN Take
    Yes, in fact Steve Ballmer made sure he had so many Surface tablets at launch that they are now occupying landfills.
    Oh, and don’t forget that nearly 1$ billion write-off.

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