“When Apple introduced the new MacBook Pro, they made much ado about the LG UltraFine 5K display that they were selling on their website, and would eventually sell in their retail stores,” Kirk McElhearn writes for Kirkville. “They explained how it’s the prefect companion to the MacBook Pro for pro users who want to connect lots of devices.”
“It is a pretty good looking display. It’s got three Thunderbolt 3 ports, can charge the MacBook Pro, and has speakers and a camera. Apple even discounted the display by 25%, for a limited time, to sort of apologize for the high price of the MacBook Pro,” McElhearn writes. “The only problem is that you can’t buy one.”
“At some point yesterday, this display went on sale on Apple’s website, but it seems to have sold out in minutes,” McElhearn writes. “Apple is pulling a bait and switch, telling MacBook Pro – and other – users that they can get this great display, but not allowing them to buy it. They rolled out this “special pricing […] for a limited time,” but that time will end, I believe, at the end of December.”
Read more in the full article here.
MacDailyNews Take: As McElhearn writes, Apple should “only announce products when they know they can ship them.”
Sometimes Apple, the world’s most profitable and most valuable company, still operates as if they only have five guys from NeXT working around the clock trying to do all the work on a shoestring budget.
Can’t manage to have a compatible Remote app or Apple Music-capable Siri for the Apple TV launch… Can’t have enough Pencils and Keyboards for the iPad Pro launch. Seriously? Can’t have any stock on hand for two months after the so-called the Apple Watch launch date. Can’t update their professional Mac for nearly two years and counting?
Why are these amateurish mistakes and lapses happening with startling regularity? You know, besides mismanagement?
Oh, you say, but Apple is making tons of money! Why, yes, they certainly are!
Listen, let’s be honest, Steve Ballmer could’ve generated the same kind of money “running” Apple Inc. given the massive momentum Steve Jobs handed over at his death. Sometimes, in fact, it looks like Steve Ballmer is running Apple. Although, no, it doesn’t really, because even Ballmer would have updated the Mac Pro by now, made sure he had enough Apple Watches ready so as not to pretty much totally kill launch momentum, and also had enough Pencils and Keyboards on hand for the iPad Pro launch. Of course, Ballmer would have never had the handle on the big picture that Tim Cook has – our issues with launches under Cook have to do solely with launch supplies and software polish.
We’re coming up on two years now (this December 19th) since the Mac Pro debuted with no updates which, along with the rest of the string of snafus (going back to John Browett, Apple Maps, no iMacs for Christmas 2012, no iPad 2 units for launch, etc.), is what understandably prompts this sort of “joke” and “failure” talk and the feeling that Apple is a bit sloppy in recent years.
Apple is missing out on holiday sales of Air Pods – November 25, 2016