Apple is missing out on holiday sales of Air Pods

“Shares of Apple were slightly higher in early-afternoon trading today, as the tech giant offers gift cards for certain products, including the iPhone, iPads, Apple Watch Series 1, Macs or Apple TV, rather than discounts for Black Friday.,” Natalie Walters repots for TheStreet.

“Recode senior retail editor Lauren Goode said on CNBC’s ‘Squawk Alley”‘ on Friday morning… [that] these gift cards can help Apple move products off the shelves,” Walters reports. “The gift cards will also help encourage customers to come into the stores as they consider buying a product or products that they were previously hesitant about purchasing due to price, Goode said.”

“While Apple is trying to push products off the shelves, it has still not released its bluetooth headphones called Air Pods that were due out at the end of October,” Walters reports. “They are to be paired with the iPhone 7, which is the first model missing a headphone jack, Goode noted. The company is ‘missing out’ because bluetooth headphones have been on the upward trend even before the new iPhones came out and is a ‘hot gadget’ this season.”

Read more in the full article here.

MacDailyNews Take: Unfortunately, this is certainly not a new issue with Apple.

As we wrote a year ago:

Sometimes Apple, the world’s most profitable and most valuable company, still operates as if they only have five guys from NeXT working around the clock trying to do all the work on a shoestring budget.

Can’t manage to have a compatible Remote app or Apple Music-capable Siri for the Apple TV launch… Can’t have enough Pencils and Keyboards for the iPad Pro launch. Seriously? Can’t have any stock on hand for two months after the so-called the Apple Watch launch date. Can’t update their professional Mac for nearly two years and counting?

Why are these amateurish mistakes and lapses happening with startling regularity? You know, besides mismanagement?

Oh, you say, but Apple is making tons of money! Why, yes, they certainly are!

Listen, let’s be honest, Steve Ballmer could’ve generated the same kind of money “running” Apple Inc. given the massive momentum Steve Jobs handed over at his death. Sometimes, in fact, it looks like Steve Ballmer is running Apple. Although, no, it doesn’t really, because even Ballmer would have updated the Mac Pro by now, made sure he had enough Apple Watches ready so as not to pretty much totally kill launch momentum, and also had enough Pencils and Keyboards on hand for the iPad Pro launch. Of course, Ballmer would have never had the handle on the big picture that Tim Cook has – our issues with launches under Cook have to do solely with launch supplies and software polish.

We’re coming up on two years now (this December 19th) since the Mac Pro debuted with no updates which, along with the rest of the string of snafus (going back to John Browett, Apple Maps, no iMacs for Christmas 2012, no iPad 2 units for launch, etc.), is what understandably prompts this sort of “joke” and “failure” talk and the feeling that Apple is a bit sloppy in recent years.

We hold Apple to a high standard and we expect the company to execute better than they have of late. (read more) — MacDailyNews, November 27, 2015


  1. BOSE makes great wireless earbuds, headphones, wireless speaker systems etc etc….

    Shame on Apple for not partnering with Bose to crankout some earbuds…..My iPhone 7 earbuds stayed in the box because I knew they would get lost at some point……

  2. The negative press on this is simply these business tech guys who generally have no idea what they’re talking about, they’re simply spewing out the cheap journalism of “Where’s the excitement, where’s the next home run?”

    It’s part of Apple’s DNA to avoid this noise from the peanut gallery, and to patiently produce products that are not rushed to market, but to simply work at a high level upon first release.

    This is what makes Apple radically different from the Samsungs of the world, they do no bow to market or tech media pressure, but work on their own schedule in getting quality products to market.

    1. I do agree with you, but a vocal minority are pissed. This isn’t about reality, about detailed business models and design philosophies, about technological constraints and supply-chain management, about the cresting state of the art overtaking people’s imaginations. It’s political! People develop heightened, or lowered, expectations after being manipulated by media. Public Relations has never been closer to becoming an actual Science than it is right now. Apple would do better to pay attention to that

        1. Tim Cook does have a legitimate defence of his stewardship of Apple, to wit, their dominance in industry profits. That’s what matters most in business. If he were truly negligent, the Board of Directors would have recalled him.

          1. …dominance in industry profits…”
            Apple is hardly immune from “Ballmerization” and you will see precisely that happen in upcoming quarterly reports. Cook’s ineffectual leadership is just beginning to manifest itself, Apple will become “Sony Redux.”

      1. Herself Pros may be minority … but their opinion has a HUGE weight on credibilty of a computing platform .

        I agree with your concern about the sensesionslized, irresponsible, agenda driven journalism with no accountabilty.. it is a sad state if affairs …

        But a lot of these objections are not just fiction … they are real people, many very capable and informed, objecting to whats going on and showing their concern.

    2. The Apple you speak of is the Apple of old, todays Apple in a lot of cases doesn’t just work. There are so many details being missed it isn’t even funny.

      For instance My iPhone 6S that I paid nearly 1,500 for constantly turns on in my pocket, even though it has a proximity device that should be able to tell it that it is up against my body. Steve showed how the screen turns off when you hold it to your head but the current team does not pay any attention to such details.

      It’s the little things that made Apple great, but no more.

    3. Tsorry .. but not everyone vocal is “ignorant of whats up” or reacting to “cheap jurnalism …”

      The Astute Apple image you describe held true a few years ago..

      bRecently Apple is misfiring way too many times… and direction seems to be fundamentally problematic.. “negligence of the Pro community.. true pro.”
      neither Ipad or Ios or icloud are anywhere near addressing the pro community… and The Mac is totally neglected.. leaving a huge hole ..
      their clutter free design phylosopy seems to only Apply to their devices in a vacume .. not how they effect the actual User ‘s work space…
      All the clutter has been transferd from their devices to users desks.. with dongles and external devices and hubs and mess of wires.

      its wrong of Apple to overlook this !

      Plus its not all about dollor and cents on every product… some items are meant to be iconic of a companies prowess.
      in In Apples case .. Computing. They have to offer the best of the best in every category/front .. NO HOLES … to justify their premiums .

      i hate to see increasing chatter that the best and most powerful computeing hardware are not Apple anymore. Thats damaging !

      my intention is not to bash Apple but show my concern.

  3. MDN… could not agree more…
    “Sometimes Apple, the world’s most profitable and most valuable company, still operates as if they only have five guys from NeXT working around the clock trying to do all the work on a shoestring budget.’

    Something is Amiss… too many botched launches and delays and some truly silly product decisions … now going on for 2 years. ….PERPLEXING

    ps…. i hope the transition to the new space ship campus does not exacerbated the problems…. its already bad enough.
    we need a clean and effective 2017/18

  4. Duh to the title….. Apple should be ashamed of itself for offering a measly $150 gift card on obsolete product. One damn day a year and they can’t even offer the gift card on the newer technology there so pathetic

  5. I don’t think Apple needs the sales of these AirPods as much as people think. The Apple stores were jam packed today with people purchasing iPhones, iPads and Macs. What do you think would of occurred if they starting selling the AirPods today? Those stores would of been bedlam and people purchasing the more expensive products might have decided to go elsewhere.

    It was a smart move juding by how many iPhones were activated today:

    – Thanksgiving night at 12:30 PM the iPhone 7/7 Plus was at 16.77% of the estimated base of 465M minus the 7 series sold in the September quarter = 60.4M.

    – Black Friday night at 12:30 PM the iPhone 7/7 Plus was at 17.52% of the estimated base of 465M minus the 7 series sold in the September quarter = 63.9M sold in the December quarter so far.

    So, it looks like something around 3.5M 7/7 Plus iPhones were activated on Black Friday. This is amazing.

    1. Correction that’s AM, not PM. The Thanksgiving night percentage is actually on Friday at 12:30 AM Eastern time and the Black Friday percentage was recorded on Saturday at 12:30 AM Eastern.

  6. Bring back Scott Forstall who was Steve’s real protege. In a bay where my new Mac cannot connect out the box with my new iPhone 7 it shows that we are in trouble. Someone is not paying attention to detail.

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