Apple today announced the release of a new hardbound book chronicling 20 years of Apple’s design, expressed through 450 photographs of past and current Apple products. “Designed by Apple in California,” which covers products from 1998’s iMac to 2015’s Apple Pencil®, also documents the materials and techniques used by Apple’s design team over two decades of innovation.
The book is dedicated to the memory of Steve Jobs.
“The idea of genuinely trying to make something great for humanity was Steve’s motivation from the beginning, and it remains both our ideal and our goal as Apple looks to the future,” said Jony Ive, Apple’s chief design officer, in a statement. “This archive is intended to be a gentle gathering of many of the products the team has designed over the years. We hope it brings some understanding to how and why they exist, while serving as a resource for students of all design disciplines.”
The products in this book are the result of a profoundly close collaboration between many different groups. Shot by photographer Andrew Zuckerman in a deliberately spare style, the book’s 450 images illustrate Apple’s design process as well as its finished products.
In the book’s foreword, Ive explains:
While this is a design book, it is not about the design team, the creative process, or product development. It is an objective representation of our work that, ironically, describes who we are. It describes how we work, our values, our preoccupations, and our goals. We have always hoped to be defined by what we do rather than by what we say.
We strive, with varying degrees of success, to define objects that appear effortless. Objects that appear so simple, coherent, and inevitable that there could be no rational alternative.
“Designed by Apple in California” is available in two sizes and printed on specially milled, custom-dyed paper with gilded matte silver edges, using eight color separations and low-ghost ink. This linen-bound, hardcover volume was developed over an eight-year period. It is published by Apple.
“Designed by Apple in California” will be available beginning tomorrow, Wednesday, November 16, in small (10.20” x 12.75”) at $199 (US) and large (13” x 16.25”) at $299 (US) exclusively from Apple.com in Australia, France, Germany, Hong Kong, Japan, Korea, Taiwan, the UK and the US, and select Apple Stores (Apple Regent Street and Apple Covent Garden in London; Apple Opera in Paris; Apple Kurfürstendamm in Berlin; Apple ifc mall and Apple Canton Road in Hong Kong; Apple Ginza in Tokyo; and Apple Sydney.)
In the United States: Apple SoHo, Apple Fifth Avenue, Apple Upper East Side, Apple Williamsburg and Apple World Trade Center in New York; Apple The Grove in Los Angeles and Apple Third Street in Santa Monica; Apple North Michigan Avenue and Apple Lincoln Park in Chicago; Apple Northpark in Dallas; Apple Union Square in San Francisco; Apple Palo Alto and Apple Infinite Loop in Cupertino.
The book is on display at the Apple Stores where it is sold.
MacDailyNews Take: There goes our dongle budget! 😉
Hopefully, after the hardcover release runs its course, a digital edition will arrive in the iBooks Store for iPad Air and iPad Pro.
SEE ALSO:
Steve Jobs left design chief Jonathan Ive ‘more operational power’ than anyone else at Apple – October 21, 2011
“Ahhhh, i love the smell of hubris in the morning” – jony Ive
“premium products at premium prices for premium customers” – man
is mr. apple now jumping the shark ?
seem like, look like anyway
Apple’s arrogance and self-relfection will be part of their downfall.
Steve Jobs was clear: don’t dwell on the past.
These apple execs have to mingle with ordinary people. Their minds’ getting toooooooo high, elite executives? Fu*8 u.
thats it… they’ve lost the plot and are living in their own feedback ego loop. holy crap..
hackintosh for life.
now THAT’S innovation….almost as ‘innovative’ and useful as the new macbook ‘pro.’
“Design is a funny word, design is a really loaded word. We don’t have good language to talk about this kind of thing. In most people’s vocabularies, design means veneer. It’s interior decorating. It’s the fabric of the curtains and the sofa. But to me, nothing could be further from the meaning of design. Design is not just what it looks like and feels like. Design is how it works. Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service.”
“Steve Jobs Bio: The Unauthorized Autobiography.”
Check out this book on the iBooks Store: https://itun.es/nl/qB1h3.l
Did they use their old iPhoto publishing option? I BET THEY DID.
HA HA HA HA HA HA HA HA…
Looks like the Trump trolls are bored now that the election is over and need something to do. 😉
I would rather read a “Designed by Microsoft” book.
We can all use a good laugh.
Hate to burst your bubble folks, but high-end design books — art books — are often sold at these price points. Hopefully, there’ll be a mass-market version at some point, but often there’s isn’t.
So if I buy one, I’ll be considered one of those Coastal Elites that spends money on something the Trump Voters thinks as wasteful?
Ah, no thanks.
Looks like Apple Hubris is real.
With no persoal judgement of the book, I find Investor Business Daily’s statement interesting: “Jobs famously eschewed looking back. When he returned to run Apple in 1997, he shut down a company museum and donated the hardware, artifacts and memorabilia to Stanford University.”
Telling?