“A lot’s been written about Apple’s recent product choices,” Jim Gaynor writes for Medium. “This summer the iPhone 7 dropped the 3.5mm headphone jack, a standard that’s ubiquitous in audio, with Phil Schiller famously saying Apple did it because of ‘courage.’ More recently, new MacBook Pros dropped much-beloved ports and made weight/power/battery tradeoffs that have frustrated power users.”
“‘This wouldn’t have happened if Steve Jobs was still around,’ has been the classic response of unhappy Apple observers,” Gaynor writes. “Well, this is probably exactly what Steve Jobs would have done — and he told us himself in 2010. He even said it took courage.”
Gaynor writes,”In 2010, Steve Jobs appeared at Walt Mossberg and Kara Swisher’s ‘All Things Digital’ conference.”
…Different pieces of technology kind of go in cycles. They have their springs and summers, and autumns, and then they, you know, go to the graveyard of technology. And, so we try to pick the things that are in their springs. And, if you choose wisely, you can save yourself an enormous amount of work versus trying to do everything. And you can really put energy into making those new emerging technologies be great on your platform… And sometimes when we get rid of things […] people call us crazy… We’re trying to make great products for people, and so, we have at least the courage of our convictions to say, “We don’t think this is part of what makes a great product. We’re gonna leave it out.” – Steve Jobs
Read more in the full article here.
MacDailyNews Take: We’ve seen this type of reaction to the new MacBook Pro with Touch Bar more times than we can count. It’s called “change” and, by the way: The people who are crazy enough to think they can change the world are the ones who do.
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