“Last week, Apple launched its latest MacBook Pro laptops. They are deluxe, powerful machines with innovations including the Touch Bar, where the top row of function keys is replaced by a touch-sensitive screen where different functions appear, changing as you change programs,” David Phelan reports for The Independent. “The new models also have a fingerprint sensor built into the power button, to buy stuff online faster than you can say ‘impulse purchase.'”
“In this exclusive interview, Philip Schiller, Senior Vice President of Worldwide Marketing, told The Independent all about them,” Phelan reports. “We first talked in an Apple-white private room at Infinite Loop, the company’s Californian headquarters, minutes after the new laptops had been unveiled and followed up a few days later…”
Will macOS and iOS (the operating systems for Macs and iPhones) always be different?
We’re steadfast in our belief that there are fundamentally two different products to make for customers and they’re both important. There’s iPhone and iPad which are single pieces of glass, they’re direct-manipulation, multi-touch and tend towards full-screen applications. And that’s that experience… Then there’s the Mac experience, dominated by our notebooks and that’s about indirect manipulation and cursors and menus. We want to make this the best experience we can dream of in this direction.
Here’s one example of how they should remain distinct: the Mac from the very first has had a menu bar fixed at the top. It’s core to the identity and the experience you get. But iOS doesn’t have a menu at the top. It never will. The thought of pointing at a menu at the top of an iPhone feels wrong. If you made the Mac a touchscreen you’d have to figure out how to make it a good experience with your finger on a touchscreen. Trust me, we’ve looked at that — it’s a bad experience. It’s not as good or as intuitive as with a mouse and trackpad.
How would you describe the response to the new MacBook Pro?
There has certainly been a lot of passionate dialogue and debate about the new MacBook Pro! Many things have impressed people about it, and some have caused some controversy. I hope everyone gets a chance to try it for themselves and see how great the MacBook Pro is. It is a really big step forward and an example of how much we continue to invest in the Mac. We love the Mac and are as committed to it, in both desktops and notebooks, as we ever have been.
And we are proud to tell you that so far our online store has had more orders for the new MacBook Pro than any other pro notebook before. So there certainly are a lot of people as excited as we are about it.
Much more in the full interview here.
MacDailyNews Take: Apple does touch right and the sales prove it.
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