What to expect from Apple’s ‘hello again’ special Mac event

“The word ‘hello’ means something in the Apple universe,” Jonny Evans writes for Computerworld. “It was the first word on the first Mac, the first word on the iMac, and was part of the company’s WWDC invitation, where it announced adoption of the name “macOS” to replace OS X. Now it is the buzz word on its invitation to the latest news from the company.”

“That Apple is saying “Hello” must be significant, especially with some Mac models having seen no upgrade for almost three years (1,000 days),” Evans writes. “We won’t know how significant until next week, but with claims it plans to enhance touch in Macs with is new ‘Magic Keyboard’ and ‘Magic Touchbar’ and reports claiming the A10 series processor used inside current iPhones is equally as powerful as a low end MacBook (and the A10X easily competes), there are plenty of tongues turning speculation of all types.”

“Some or all of the most way out rumors may turn out top be a little truer than we originally thought,” Evans writes. “That could mean new processors, new iPad/Mac hybrids and radical redesigns (is it time the Mac Pro became the hideously powerful A10X Cube, for example?) Might Apple choose to retire the hardware completely in favor of macOS support on mobile devices? (No). I’m not expecting changes as big as these — yet — but never say never with Cupertino.”

Read more in the full article here.

MacDailyNews Take: As we wrote just after Apple’s invitation was delivered, “The use of ‘hello’ by Apple (previously used to introduce the original Mac, the original iMac, and the iPhone) is significant and signals that this is more than a typical Mac event.”

A few more quotes (things to consider before next week’s event):

MacPad.MacDailyNews, February 21, 2013

Now, does it make more sense to be smearing your fingers around on your notebook’s screen or on a spacious trackpad (built-in or on your desk) that’s designed specifically and solely to be touched? Apple thinks things through much more than do other companies. The iPhone’s and iPad’s screens have to be touched; that’s all they has available. A MacBook’s screen doesn’t not have to be touched in order to offer Multi-Touch. There is a better way: Apple’s way. And, no Gorilla Arm, either.

The only computers using Multi-Touch properly, using device-appropriate Multi-Touch input areas are Macintosh personal computers from Apple that run OS X (and Linux and can even slum it with Windows, if need be) and iOS even more personal computers (EMPCs), namely: iPhone, iPod touch, iPad, and iPad mini.

Note that none of this bars a “MacPad” from production. Any iOS-based iPad would become a high quality display (possibly still “touchable,” but likely not due to the reasoning stated above) when docked into a “MacBook” (running OS X, and providing keyboard, trackpad, processor, etcetera). Such a convertible device would negate having to carry both an iPad (car) and a MacBook (truck) around. They’d be one thing, but able to be separated into two, each providing the best capabilities of their respective form factors.MacDailyNews, May 4, 2013

Think code convergence (more so than today) with UI modifications per device. A unified underlying codebase for Intel, Apple A-series, and, in Apple’s labs, likely other chips, too (just in case). This would allow for a single App Store for Mac, iPhone, and iPad users that features a mix of apps: Some that are touch-only, some that are Mac-only, and some that are universal (can run on both traditional notebooks and desktops as well as on multi-touch computers like iPhone, iPad, iPod touch, and – pretty please, Apple – Apple TV). Don’t be surprised to see Apple A-series-powered Macs, either.MacDailyNews Take, January 9, 2014

Anyone in the market for a 12.9-inch device that’s an OS X-powered MacBook when docked with its keyboard base and an iOS-powered iPad when undocked?

Illustration from Apple's hybrid Mac-iPad patent application
Illustration from Apple’s hybrid Mac-iPad patent application

— MacDailyNews, October 7, 2014

What Apple’s new MacBook Pro might have learned from iPhones and iPads – October 21, 2016
It’s official: Apple sends invitations for ‘hello again’ event on October 27th – October 19, 2016
Get ready, Apple’s new Macs are finally set to arrive! – October 19, 2016
All-new MacBook Pro, refreshed MacBook Air and iMac, and more coming at Apple’s October 27th special event – October 19, 2016
Apple plans to launch new Macs at special event on October 27th – October 18, 2016

Apple’s A10 Fusion chip ‘blows away the competition,’ could easily power MacBook Air – Linley Group – October 21, 2016
macOS Sierra code suggests Apple could dump Intel processors in Macs for Apple A-series chips – September 30, 2016
The iPhone’s new A10 Fusion chip should worry Intel – September 16, 2016
Apple’s MacBook Pro not likely to sport Intel Kaby Lake processors this year – August 16, 2016
Mac sales to grow in enterprise with new Apple A-series-powered Mac – October 14, 2015
Apple is a semiconductor powerhouse; expect the first ARM-based Macs to appear in 2016 – March 31, 2015
Apple A-series-powered Macs are not only feasible, they may be inevitable – January 15, 2015
Why Apple dumping Intel processors would be disastrous – January 14, 2015
KGI: Apple is designing its own processors for Mac – January 14, 2015
Apple A9-powered MacBook Air? – December 16, 2014
Why Apple will switch to ARM-based Apple A-series-powered Macs – August 27, 2014
Intel-powered Macs: The end is nigh – August 4, 2014
Intel’s Broadwell chips further delayed; not shipping for most Macs until early-mid 2015 – July 9, 2014
Apple will inevitably drop Intel for their own A-series processors in the Mac – June 26, 2014
How long before Apple dumps Intel from MacBook Air? – June 26, 2013


  1. As stated by many for months.

    There is absolutely no reason the richest company on planet earth — cannot deliver the best computers in every configuration.


    1. Absolutely correct. Which is why I suspect these long delays are inversely correlated with quality and power. In other words, the longer Apple waits to get it right, the more likely it’ll knock our socks off.

      From the outside Apple may appear maddeningly lackadaisical, cavalier, oblivious to the cacophony outside their ivory towers. But inside, there is a fury of invention, and great heaps of abandoned projects — Steve’s famous Graveyard of No. We only get to see the final Yes.

  2. MacPad = Surface. Not saying I’d be against the idea, but it’s funny how much even MDN was against the idea in the past.

    But tech has improved to the point where such a device could be elegantly possible, and Apple would probably be the one to pull it off.

    But back to the point of the article – I kinda hope that Apple would save the “Hello” campaign (if we’re going to give it such a sacred provenance as everyone seems to be claiming) for a true revolution in the iMac, rather than just it’s latest spec bump. Even a control strip on the keyboard (unless REALLY special and useful) wouldn’t necessarily warrant that. Then again, I’m not sure what another revolution to the desktop could be, so maybe it’s fair, after all.

    And finally, the greatest desktop revolution would be de-evolution to a user-upgradeable headless powerful desktop Mac so as not to obsolete all these stand-alone displays that many of us already have on our minis and old Pros.

  3. “Hello” has been used to denote major pivot points in the history of the Mac.

    So what treat are we in for this time?

    What are the hints:

    1. No major Mac (MacBook, iMac, mini or Pro) updates for a loooong time
    2. A10 SoC configurations approaching the power of Intel processors

    Sceptics will claim immediately that there is no way Apple inc. could replace Intel with their own processors anytime soon without a major software rewrite.

    Guess what, Apple inc. achieved previous Huge pivots moving from IBM power PC to Intel, miniaturising OSX for the iPhone to name two …. so why not another major pivot that nobody could see coming.

    Next week is going to be very interesting!!

  4. I pray for some exciting stuff.. not just cpu upgrades and a like..
    New designs.. new formfactors.. new ideas.. etc…
    I have been calling for a hybrid device for thec last 2 years.. and have been laughed at by MDN and others..
    but i feel thats the future.. sooner rather than later…….but i would not hold my breath to see it next week. ……

    i just want some kick ass excitement and surprises .

  5. I hope at least a Mac – Pro class machine to show even if is not the center of the release. Including user upgradable parts and top graphics.

    I am afraid Apple used all this time and effort only to create a Mac/device using a proprietary Arm chip, leaving pro users relegated and waiting another year.

    Another possibility would be a Mac device with a proprietary chip that will add functionality to all or most Macs. Some kind of compact server, hub or link box that will provide high end graphics, high network and streaming capabilities, storage and connectivity.

  6. I wouldn’t give you a dime for a Surface hybrid even if it did have an Apple brand name. I am a Mac user and I abhor the suggestion that Apple should keep dumbing down the Mac to be more like, or hybridized with, iOS. That’s what Windows 10 offers. If iOS lovers are sick of the many limitations of that platform, then buy yourself a Surface now. Macs need to be compatible with CISC software, period.

  7. I really don’t see how anything less than a full refresh of every Mac will be good enough.

    What about the Mac Mini – all but dead in the last refresh, let alone this one, it had better get something.

    iMac – the entry level better not be completely unusable with a 5400rpm drive and a 1.4ghz processor.

    iMac – the mid to high end – something Apple please, chequebook is waiting.

    MacPro? I don’t see how anything but a re-commitment to upgrading it on a regular basis will suffice – they need to understand what users need at this level.

    We need a monitor with an Apple logo to go with this MacPro.

    And Apple for fsck’s sake, can we innovate in maybe refreshing them every 6 months to a year?

    It’s getting really embarrassing that the PC’s that are used for Office at work, have better graphics cards and are faster than what I use for graphic design.

    If all we get is a refreshed MacBook Pro with a touchbar (who asked for that?), maybe a minor speed bump here and there and a few sparkly colours then that will indeed be it, for me at least.

    I’ll try to not let the door hit my ‘innovative ass’ on the way out.

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