“After rescheduling its fiscal fourth-quarter earnings report earlier this month due to a ‘scheduling conflict,’ many wondered if Apple (NASDAQ:AAPL) was planning a product event,” Daniel Sparks writes for The Motley Fool. “Sure enough, the tech giant is set to launch new Macs on Oct. 27, according to a report from Recode on Monday evening.”

“Assuming Apple can begin shipping any announced products soon after its event, an Oct. 27 product event would be well timed. New Macs launching shortly after the event would give Apple a fresh new lineup as it heads into the important holiday season,” Sparks writes. “Further, this would mean Apple would get to show off new Mac products to customers visiting the Apple store to upgrade to the new iPhone 7 and 7 Plus, which were announced in September.”

“It’s difficult to overstate the importance of Apple’s holiday quarter. It is historically the company’s biggest. In Apple’s first fiscal quarter of 2016, for instance, the company posted a record $75.9 billion in quarterly revenue — up 47% from the fiscal fourth quarter of 2015,” Sparks writes. “On average, analysts currently expect revenue during the holiday quarter of $74.6 billion, up a whopping 76% sequentially but down 1.7% year over year. Could hot, new Macs be what Apple needs to push total revenue into year-over-year growth for the quarter?”

Read more in the full article here.

MacDailyNews Take: New Macs will likely spur YOY revenue growth for Apple.

All-new MacBook Pro, refreshed MacBook Air and iMac, and more coming at Apple’s October 27th special event – October 19, 2016
Apple plans to launch new Macs at special event on October 27th – October 18, 2016