“Apple’s decision to remove the headphone jack from the iPhone 7 has generated its share of controversy to be sure,” Mark Rogowsky writes for Forbes. “But it’s also an illustration of a singular vision at the company (1) Find a pain point (2) Design a fix to eliminate the pain, and (3) Turn a profit doing it.”
“While Phil Schiller called the decision to remove the jack courageous, the reality is that it was pragmatic. Making the Home button offer a virtual press instead of a physical one was a necessary stop on the road to making the button disappear into the screen itself someday and the Taptic Engine makes that possible,” Rogowsky writes. “Apple needs every cubic millimeter of iPhone internals it can find, it knows users waste plenty of time fiddling with headphones, it can use its design and technical skill to fix both.”
“That the removal of the headphone jack is an inconvenience to some (albeit not much of one as a $9 adapter allows the use of existing headphones and one is included free with iPhone 7) is consistent with Apple’s history,” Rogowsky writes. “It pushes forward even in the face of criticism that it’s behaving in a user unfriendly manner.”
Read more in the full article here.
MacDailyNews Take: The “outcry” over Apple removal of the antiquated 3.5mm headphone jack from iPhone 7 and iPhone 7 Plus is shocking in its near total absence. The included adapter and the immense promise of the AirPods seem to have assuaged the expected backlash.
SEE ALSO:
Survey: 12% of U.S. consumers say they’ll buy Apple AirPods; extra $3 billion in revenue – September 29, 2016
Bill Atkinson: Why Apple’s AirPods are the best place for Siri – September 28, 2016
Apple’s response to Amazon Echo: AirPods – September 20, 2016
Apple’s AirPods make Google Glass look even more ridiculous (if that’s even possible) – September 19, 2016
Why Silicon Valley is all wrong about Apple’s AirPods – September 17, 2016
Apple CEO Tim Cook: AirPods won’t fall out of your ears (with video) – September 14, 2016
What AirPods can tell us about Apple’s future – September 12, 2016
Hands-on with Apple’s new AirPods: Stayed in my ears, sounded awesome – September 10, 2016
Apple and a truly wireless future: AirPods are just the start – September 10, 2016
Whoever makes the first AirPods strap is going to get rich – September 8, 2016