“Previously in the ‘which manufacturer will Apple spend a lot of money with to supply chips for the new iPhone’ saga, Tim Cook decided to turn to TSMC for the fabrication of the A10 system-on-chip which is expected to lie at the heart of the iPhone 7 family,” Ewan Spence writes for Forbes. “Samsung and TSMC shared production duties on the A9 and while the two versions of the A9 had the same broad performance, it did lead to some in the geekerati focus on ‘good and bad‘ variants of the iPhone.”
“Apple has pre-emptively neutered these complaints being attached to the iPhone 7 family by going all-in with TSMC for the A10 chip. Every iPhone 7 is going to come with the same chipset,” Spence writes. “The loss of the A10 business will have a noticeable impact on Samsung’s revenue and profits.”
“It is now being reported that Apple has went [sic] one generation further, and TSMC will be the supplier of the A11,” Spence writes. “If Apple has locked Samsung out of the next iteration chips for the iPhone 8 (expected to launch in 2017 and stay in the portfolio for the regulation three years), that’s a big slice of revenue and profit that is being denied to the South Korean company.”
Here’s hoping Apple CEO Tim Cook plans to kick some Samsung ass someday, for a change, and is working very hard to alleviate, not maintain, or Jobs forbid, increase, Apple’s dependence on Samsung going forward. If not, perhaps Tim Cook, not to mention Apple shareholders, should “wake up.”
Here’s a question for Apple Inc. shareholders to ask their employee, Mr. Cook (tcook@apple.com):On which planet do companies get paid billions to stamp out parts for competitors’ products and then, once they’re assembled, turn around and repeatedly piss all over them while churning out an unending stream of knockoffs of the very products that they publicly denigrate?
(Obviously, and unfortunately, Mr. Cook thinks that planet is named “Earth.”)
Here’s a shorter question for Apple Inc. shareholders to ask their employee, Mr. Cook:WTF are you doing any business at all with Samsung?
Did Mr. Cook, operations genius, really get Apple so dependent on one company that Apple cannot live without them?
Samsung has been ripping off Apple for nearly half a decade now. How long, exactly, does it take to stop doing business with them? – MacDailyNews Take, April 26, 2012
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You want to know what’s really unbelievable? That, after half a decade, at least, of Samsung’s slavish copying, Apple continues to do billions of dollars of business with Samsung. Apple, which has enough money to build or bankroll anything they want, like a chip fab, or a touch screen display factory, or anything they could ever need.
“Oh, you copied our iPhone, our iPod touch, our iOS home screen, our icons, and our Mac mini? Here’s another three endless German lawsuits and, oh yeah, by the way, a $10 billion contract for touch screens.”
Something just does not compute here. If you get mugged, do you buy the leather for a new wallet from your mugger while pressing charges? If you’re Tim Cook, you do.
Apple could have – and should have – dropped Samsung like a bad habit years ago. Not one red cent should be going from Apple to Samsung today. It’s a travesty. It’s poor planning. And it’s bad business. The only conclusion we can draw is that Tim Cook, operations genius, boxed Apple in and is now stuck; beholden to a den of thieves. That sort of “decision making” doesn’t bode well for Apple’s future. It really doesn’t.
Here’s the question Walt Mossberg should have asked Cook onstage at D10: “Excuse me, Tim, but WTF are you still doing any business at all with Samsung?”
Wouldn’t you love to hear the answer to that one? Walt could use Keynote to flash all of Samsung’s knockoffs of Apple’s designs on the big screen behind Tim while he sputtered and stammered.
Next shareholders’ meeting or conference call, somebody might want to ask Mr. Cook that one. – MacDailyNews Take, June 1, 2012
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Better late than never! Go, Tim, go! – July 22, 2016
