“Apple just missed the perfect opportunity to update the two year-old new Mac Pro. A machine that still ships,” Anthony Frausto-Robledo writes for Architosh. “So Mac users need to get used to one obvious fact — something different is coming our way and we hope, and we hope, it returns back to the basics we crave.”
“With no announcement in Q1 and no hardware at all at this year’s WWDC, it is clear that one of two things is going to happen: [1] Apple will quietly exit the professional computer markets such as film and broadcast, architecture and engineering, 3d animation and special effects, photography and graphics, science and medicine, and audio and music production, et cetera, or [2] Apple will re-introduce a new type of professional Mac in a brand new architecture,” Frausto-Robledo writes. “We are crossing our fingers and praying that Apple doesn’t choose the first option.”
Apple’s Mac Pro
“Apple needs to stop making signature, iconic machines aimed more for the Smithsonian Institute than for actual production uses and start learning their core pro markets and tailor the next pro desktop design to around those needs,” Frausto-Robledo writes. “Let’s hope no hardware at WWDC 2016 portends to something really great come this fall.”
Some pros appear to be suffering from classic Stockholm Syndrome.
Apple has already exited the pro market guys. In photography specifically they did it 2 years ago by letting Aperture die on the vine, and did not think it was worth actually informing professional customers of their decision.
They happened to mention it in passing to Macworld’s Jason Snell.
At the time we (and by ‘we’ I mean those that had not already moved on) were all posting stupidly optimistic “here’s my wish list for Aperture X” comments in forums while Lightroom disappeared into the distance.
Fools we were.
As soon as I got the news I put a halt to all new Apple gear purchases at my company.
Thing is, they had already given video pros a giant middle finger in 2011 with the FCPX debacle. We should have seen it coming.
I sincerely hope Apple people are reading this.
If you think that little of me as a customer why the **** should I support you?
Apple should team up with Other World Computing and let OWC build custom Macs. They are already great at squeezing every ounce of power with custom builds..and they follow Apples design scheme on their house built peripherals.
No, Phil was right, it was innovative, and for a select few, it’s perfect. But, and it’s a big but, it is only a few.
Apple has been misreading the pro market now for nigh on a damn decade.
Key to Apple’s failure is in understanding that while they demand road maps and consistency from their suppliers, they’re not willing to give any of the same to their pro customers.
I’m a pro, I have money to spend on this stuff.
Apple is getting none of it.
Here’s the compatibility list and the Mac Pro is on there.
List of Macs Compatible with MacOS Sierra 10.12
According to Apple, the official compatible hardware list of Macs capable of running Mac OS Sierra 10.12 is as follows:
MacBook Pro (2010 and later)
MacBook Air (2010 and later)
Mac Mini (2010 and later)
Mac Pro (2010 and later)
MacBook (Late 2009 and later)
iMac (Late 2009 and later)
This list of supported Macs is offered directly from Apple, shown during the MacOS Sierra debut presentation at WWDC 2016 conference. The still from that presentation is shown below with the same compatibility list:
Apple just missed the perfect opportunity to update the two year-old new Mac Pro.
NO. This was WWDC week, a Developer’s Conference. DUH.
Check back later this summer to find out if Apple still cares about anything called ‘Mac Pro’. – – I have to agree that so far all indications are not. But there is no RIP yet.
This is depressing. Pro businesses and users can’t keep chugging along with maxed-out Mid-2012 Mac Pro’s — it’s ridiculous. 750,000 ‘trashcans’ sold, clearly made a nice ROI for Apple, yet that number excludes the Pro market who couldn’t justify them in 2013 lacking future-proof expandability.
Frankly, my company — and others we work with — are sick and tired of waiting for Apple to stun us with something proper. We’ve built two experimental custom machines running Hackintosh and, so far, they’re fast and stable but neither are an ideal solution because they need tricking to set up, are very component sensitive and take up far too much admin time.
We’ve ramped up every bit of the network and storage during the wait to squeeze the best out of everything we’ve got but the production machines are becoming the final bottleneck now.
I hate to say it but, if Apple don’t pull their finger out soon, the competition are going to get the trade and we’ll end up on Windows 10 with Linux servers — it’s the only upgrade path left, sadly — plus the thought of learning Linux or Win2012 servers gives me The Fear.
Some promise or reassurance from Apple right now would be a big relief from the uncertainty, because their apparent lack of interest in the Pro market — like their shocking exit from the Server market — is a serious worry and a business headache. We need to move on and make plans and Apples’ non-activity in this area is the stumbling block.
No-one at Apple seems to do any work on their Macs. Witness the removal of key functionality from Pages and the woeful charts in Numbers. Ive obviously never had the Mac Pro tested in a real environment or he would have seen the clutter it creates with cables and bits everywhere. My thunderbolt 2 connections are unreliable also, and I lose a huge amount of desk space when my lto6 tape drive and 4-drive raid array are connected, along with a card reader (dangling from a port) and portable usb drives plus cd reader.
Apple jumped the shark years ago and just steadily is getting worse. I was a Mac fan since OS7 …. It’s sad to see what Apple has become. Lots of vague icons … The nightmare of iTunes, passwords, Safari, Mail … The list goes on and on. It’s inexcusable that we don’t have rock solid easy to navigate apps at this point. Lots of vague icons tho … And updates that strip functionality … Thanks for nothing Apple .. With all your money you could do great things … But it seems the goal now is to just make more money and keep computing frustrating for the average user.
If you want a replacement for the mac pro, look to the amazing Surafce Studio. Truly a remarkable machine. Really cant believe “artists” are still clinging to macs.
At Mac Genius Bar for 3rd time with same problems. 12 core teas can with dual d700s, 64 ram. Can’t launch Adobe CC 2017. They replaced only 1 gpu even though I asked them to replace both due to recall. Have work to do!
Some pros appear to be suffering from classic Stockholm Syndrome.
Apple has already exited the pro market guys. In photography specifically they did it 2 years ago by letting Aperture die on the vine, and did not think it was worth actually informing professional customers of their decision.
They happened to mention it in passing to Macworld’s Jason Snell.
At the time we (and by ‘we’ I mean those that had not already moved on) were all posting stupidly optimistic “here’s my wish list for Aperture X” comments in forums while Lightroom disappeared into the distance.
Fools we were.
As soon as I got the news I put a halt to all new Apple gear purchases at my company.
Thing is, they had already given video pros a giant middle finger in 2011 with the FCPX debacle. We should have seen it coming.
I sincerely hope Apple people are reading this.
If you think that little of me as a customer why the **** should I support you?
Apple should team up with Other World Computing and let OWC build custom Macs. They are already great at squeezing every ounce of power with custom builds..and they follow Apples design scheme on their house built peripherals.
Talk about a trashcan writer, Frausto-Robledo (can’t seem to decide on a last name?) couldn’t analyze his way out of a, well, trashcan.
I am 90% sure I was first to call it a trashcan. I can’t say how, or to whom, but I am honored. By myself, yes. But honored 😉
“Can’t innovate my ass…”
🙂
No, Phil was right, it was innovative, and for a select few, it’s perfect. But, and it’s a big but, it is only a few.
Apple has been misreading the pro market now for nigh on a damn decade.
Key to Apple’s failure is in understanding that while they demand road maps and consistency from their suppliers, they’re not willing to give any of the same to their pro customers.
I’m a pro, I have money to spend on this stuff.
Apple is getting none of it.
And then they forgot about it. Innovation over.
Steve’s iMac Cube : Phil’s Tube Mac Pro.
Here’s the compatibility list and the Mac Pro is on there.
List of Macs Compatible with MacOS Sierra 10.12
According to Apple, the official compatible hardware list of Macs capable of running Mac OS Sierra 10.12 is as follows:
MacBook Pro (2010 and later)
MacBook Air (2010 and later)
Mac Mini (2010 and later)
Mac Pro (2010 and later)
MacBook (Late 2009 and later)
iMac (Late 2009 and later)
This list of supported Macs is offered directly from Apple, shown during the MacOS Sierra debut presentation at WWDC 2016 conference. The still from that presentation is shown below with the same compatibility list:
WWDC is for software not hardware. They will not announce hardware updates here. The Mac Pro is not dead.
Apple just missed the perfect opportunity to update the two year-old new Mac Pro.
NO. This was WWDC week, a Developer’s Conference. DUH.
Check back later this summer to find out if Apple still cares about anything called ‘Mac Pro’. – – I have to agree that so far all indications are not. But there is no RIP yet.
This is depressing. Pro businesses and users can’t keep chugging along with maxed-out Mid-2012 Mac Pro’s — it’s ridiculous. 750,000 ‘trashcans’ sold, clearly made a nice ROI for Apple, yet that number excludes the Pro market who couldn’t justify them in 2013 lacking future-proof expandability.
Frankly, my company — and others we work with — are sick and tired of waiting for Apple to stun us with something proper. We’ve built two experimental custom machines running Hackintosh and, so far, they’re fast and stable but neither are an ideal solution because they need tricking to set up, are very component sensitive and take up far too much admin time.
We’ve ramped up every bit of the network and storage during the wait to squeeze the best out of everything we’ve got but the production machines are becoming the final bottleneck now.
I hate to say it but, if Apple don’t pull their finger out soon, the competition are going to get the trade and we’ll end up on Windows 10 with Linux servers — it’s the only upgrade path left, sadly — plus the thought of learning Linux or Win2012 servers gives me The Fear.
Some promise or reassurance from Apple right now would be a big relief from the uncertainty, because their apparent lack of interest in the Pro market — like their shocking exit from the Server market — is a serious worry and a business headache. We need to move on and make plans and Apples’ non-activity in this area is the stumbling block.
No-one at Apple seems to do any work on their Macs. Witness the removal of key functionality from Pages and the woeful charts in Numbers. Ive obviously never had the Mac Pro tested in a real environment or he would have seen the clutter it creates with cables and bits everywhere. My thunderbolt 2 connections are unreliable also, and I lose a huge amount of desk space when my lto6 tape drive and 4-drive raid array are connected, along with a card reader (dangling from a port) and portable usb drives plus cd reader.
A big tower under the desk would be fabulous.
It’s time Sir Jonathan was eased out…
Apple jumped the shark years ago and just steadily is getting worse. I was a Mac fan since OS7 …. It’s sad to see what Apple has become. Lots of vague icons … The nightmare of iTunes, passwords, Safari, Mail … The list goes on and on. It’s inexcusable that we don’t have rock solid easy to navigate apps at this point. Lots of vague icons tho … And updates that strip functionality … Thanks for nothing Apple .. With all your money you could do great things … But it seems the goal now is to just make more money and keep computing frustrating for the average user.
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If you want a replacement for the mac pro, look to the amazing Surafce Studio. Truly a remarkable machine. Really cant believe “artists” are still clinging to macs.
At Mac Genius Bar for 3rd time with same problems. 12 core teas can with dual d700s, 64 ram. Can’t launch Adobe CC 2017. They replaced only 1 gpu even though I asked them to replace both due to recall. Have work to do!