“One thing is certain to come from the tech giant’s developer conference on Monday,” Verne Kopytoff writes for Fortune. “Apple’s marketing machine will be spinning at warp speed at the company’s annual developer conference in San Francisco starting Monday. But marketing can only do so much.”
“What to expect at this year’s WWDC beyond the typical is anyone’s guess. Perhaps Apple will make Siri, its voice-activated personal assistant, available to outside developers to include in their apps and products,” Kopytoff writes. “It would be one way to counter the threat of Amazon and its smart home hub, Echo, and its voice assistant, Alexa, which can turn off the lights on command and order an Uber.”
“But what you can count on Monday is Cook casting even the most minor product tweaks as innovative breakthroughs,” Kopytoff writes. “Whether it will be enough to appease investors and return Apple’s shares to their highs of a year ago is another story.”
Read more in the full article here.
MacDailyNews Take: Some people’s quest for an unending stream of “innovative breakthroughs” every few months from Apple would be much assuaged if they understood what “innovative breakthroughs” actually means.