In a statement, Roberta Cozza, research director at Gartner, has shared her views on the top 10 smartphone technologies and capabilities that will soon create more compelling experiences for the user, and unravel new business models for mobile device vendors.
Gartner’s top 10 technologies and capabilities for 2016 and 2017 are:
• Fast charging
• Wireless charging
• Augmented and virtual reality
• Multiple-lens camera solutions
• Sensors: Biometric authentication and technologies
• Virtual personal assistants (VPAs)
• Flexible/curved displays
• Wi-Fi 802.11 standards
• USB Type-C
• Embedded SIM (e-SIM)
Cozza says these ten features were selected by looking at five main potential areas of impact: the battery, an immersive experience, a personalized experience, display technology and connectivity. They represent areas that can potentially address key smartphone user pain points, expand to new capabilities, unlock new business models or create more compelling experiences. They look at the smartphone no longer in isolation, but as part of a continuum of devices and within new user scenarios.
Cozza says that virtual personal assistants represent a shift in how people will interact with machines. They are available on a number of platforms, including iOS, Windows and Android devices as well as tablets, PCs, wearables, connected home hubs, and smart home speakers.
Gartner predicts that by 2020, 40 percent of mobile interaction will be facilitated by smart agents as the post-app era starts to dominate. Already, 74 percent of smartphone users currently use VPAs frequently, at least one a day (38 percent) and several times a week (36 percent).
General purpose VPAs’ experiences have been so far disappointing. Users want more proactive interaction and notifications from their VPAs that can deliver more personalized experiences. However, VPAs and their services are becoming richer – Gartner saw new smart features in Cortana at Build 2016 and recently the new Google Assistant. Apple is expected to reveal important news regarding Siri at WWDC 2016 next Monday, June 13th. This opens up new opportunities for device vendors, ecosystem owners and VPA developers to differentiate themselves by creating smarter solutions.
Concerning Biometric authentication, sophisticated smartphones expose users to richer and new experiences with their phones such as mobile payments and, increasingly, allow users to store more detailed personal data on their phones. This highlights the need for improved protection and verified access to a phone.
Beyond fingerprint, new methods of biometric authentication will be explored. Going forward, biometric authentication will force vendors to work more closely not only with biometrics technology providers, but also with biometric software developers to achieve smooth and usable solutions that can win over users in their daily use of smartphones.
Biometrics technologies are already showing benefits in enterprise pilots and deployments focused on providing enhanced identification of individuals. Device vendors will extend the use of biometrics measurements to explore other areas beyond authentication, like Emotion and mood detection, for example.
Source: Gartner, Inc.
MacDailyNews Take: Of the 10 items listed, which tops your list?
Apple reportedly planning huge upgrade for Siri – May 30, 2016
Apple acquires advanced artificial intelligence startup Perceptio – October 5, 2015
Apple buys artificial intelligence natural language start-up VocalIQ – October 2, 2015
[Thanks to MacDailyNews Readers “Fred Mertz” and “Dan K.” for the heads up.]