“I’ll make no secret that I believe mobile devices are the future of mass market computing,” Jonny Evans writes for Computerworld, “but even though PC’s are becoming trucks, I see no reason to leave those who need such heavy haulage behind.”
“Power, capability and Apple’s popularity gave the company a big growth story in the [high-end personal computing] sector, up until 2012. When things slowed down,” Evans writes. “Sure, Apple tried to revive interest at WWDC 2013 [with the new Mac Pro]… These new Macs won critical acclaim, but the lack of internal drive expansion turned off some pro users who may have needed to upgrade additional equipment in order to upgrade.”
“Since 2013, however, we’ve seen no action at this end of the market,” Evans writes. “This is a market Apple once owned – its advanced OS X, its move to Intel processors and tight integration between software and hardware gave the company huge advantages for pro users. The company can still grab this market back, it can still deliver the world’s most powerful trucks.”
Much more in the full article – recommended – here.
MacDailyNews Take: Just a little love, Apple? Pretty please?
Here’s hoping WWDC delivers some Mac Pro goodness we’re sure developers and other pro Mac users would greatly appreciate.
Apple’s iPad Pro will be the only Mac you ever need – May 31, 2016
Apple’s aging Mac Pro is falling way behind Windows rivals – April 12, 2016
[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]