“While it has only been a few weeks since I last said it, it’s worth repeating in context of Apple’s recent financial results: iPhones don’t matter any more, it’s what you do with them that counts,” Jonny Evans writes for Computerworld.
“Apple has already recognized this as a likely outcome within the digital transformation of everything. This is why it has worked so hard and so long to build a strong business around services,” Evans writes. “This model isn’t just about selling people Apple Music, iCloud and iTunes Match subscriptions, App Store sales of Apple Pay trades; it’s about connecting you to an ecosystem you love to be in and making it easy for you to stay there.”
“Apple’s overall platform ecosystem is becoming far more important than the devices used within it,” Evans writes. “Apple’s ecosystem will be the driver of future growth.”
Read more in the full article here.
MacDailyNews Take: When, if ever, will Wall Street figure it out?
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Apple’s services business saw massive 60% profit margins in 2015, more growth expected – April 20, 2016
Credit Suisse: Apple’s underappreciated services business could be growth engine – April 4, 2016
Apple highlights services in search of Wall Street’s love – January 26, 2016