“Apple will drop its incremental ‘s’ iPhone release next year in favor of jumping straight to the iPhone 8, claims Barclays analyst Mark Moskowitz,” Luke Dormehl reports for Cult of Mac.
“Moskowitz backs up previous suggestions that the iPhone that launches in 2017 will boast the biggest upgrade since 2014’s iPhone 6 and 6 Plus — with OLED displays and wireless charging, but lacking a physical home button,” Dormehl reports. “He predicts the massive revamp will lead to what he calls a ‘mega cycle’ upgrade.”
“As for this year’s iPhone 7? He’s not so optimistic,” Dormehl reports. “According to Moskowitz, the iPhone 7 will be ‘more of a replacement cycle’ iPhone, in line with an incremental “s” release, than a full-blown reinvention. The main improvement is likely to be the elimination of the headphone jack (possibly in favor of some smart wireless EarPods), but nothing much else beyond the usual tweaks and component upgrades.”
Read more in the full article here.
MacDailyNews Take: If Apple is done with the stupid iPhone “S” years, hey, better late than never!
We’ve been advocating “death to the ‘S'” for years and as recently as last Tuesday:
Apple should strive to execute annual iPhone updates, in three display sizes if the SE is successful (which we think it will be), and drop the off-year “S” model concept. Apple is certainly big enough and rich enough to do a new iPhone family each and every year. Apple should have killed the tock year “S” model idea years ago.
What’s happened with iPhone is painfully obvious: Apple was at least a year (more likely two years) late with properly-sized iPhones. When iPhone 6 and iPhone 6 Plus finally, blessedly materialized, buyers quite literally stampeded to get them. Then, when faced with such a “tough compare” this year, Apple was still sticking with their ill-conceived “S” model concept – making the tough compare much, much tougher.
The “iPhone 7” family – three models with the same case design and all with 3D Touch — comprised of the 4-inch iPhone 7 SE, the 4.7-inch iPhone 7, and the 5.5-inch iPhone 7 Plus — should have debuted last September. That would have taken care of the current tough compare with iPhone 6/Plus. Then, this year, the iPhone 8 family, again with a new case design, but now waterproof, with dual cameras, etc. would debut this September. In 2017, perhaps Liquidmetal and AMOLED will be ready go for the iPhone 9. Etcetera. No more “S” years, Apple. Duh.
Had Apple done as we’ve just described, they’d have sold millions more iPhone units this year and millions upon millions more each year going forward.
Apple’s raison d’être is to delight customers. “S” model “tock” year iPhones do not delight customers in the same way as new “tick” year models. Obviously. They’re still the best smartphones on the planet, but they’re just okay. A bit of a meh. We all know that “S” models exist so Apple can wring out nice margins from existing designs and tooling, not expressly to delight customers. When Apple strays from its main goal is when things get wobbly. Just delight customers, Apple, and the world will beat a path to your door.
If we didn’t work for MacDailyNews, we’d have skipped the iPhone 6s Plus and held onto our iPhone 6 Plus units with no qualms – and we’re the most rabid Day One iPhone buyers you’ll ever find.
Why have an annual iPhone upgrade program, if you’re not going to wow us annually with new iPhones?
Analyst cuts Apple price target, says ‘iPhone 7’ doesn’t look like a must-have upgrade – April 20, 2016
Why the 2017 iPhone will be made of Liquidmetal – April 18, 2016
Ming-Chi Kuo: Apple’s 2017 iPhone to feature new ‘all glass’ enclosure – April 18, 2016
75 percent of teens say their next phone will be an iPhone – April 13, 2016
Mossberg: Apple’s iPhone 7 had better be spectacular – March 23, 2016