“Sprint’s probably going to want to pull its latest T-Mobile attack ad once people see it and realize how truly tasteless it sounds,” Jacob Kastrenakes reports for The Verge.
“The ad features a white woman describing T-Mobile as ‘ghetto’ while Sprint CEO Marcelo Claure, sitting beside her, nods and laughs,” Kastrenakes reports. “‘People who have T-Mobile are just like, why do you have T-Mobile?’ the woman asks.”
“While Sprint may well try to write it off as a quote from an actual woman — ‘Actual Sprint, T-Mobile, Verizon, and AT&T customers. No actors,’ the ad reads — the fact is that Sprint chose this footage and put it on the web,” Kastrenakes reports.
— MarceloClaure (@marceloclaure) April 12, 2016
[protected-iframe id=”e80b79c9fde1542fa1f9bca6d07d3ae6-17146794-18685410″ info=”http://player.ooyala.com/iframe.js#ec=hiNTBzMjE6Yd8TbkEQonPMzd0Qatin18&pbid=dcc84e41db014454b08662a766057e2b” width=”590px” height=”332px”]
Late night in an update, Kastrenakes reported: “Sprint has pulled the video after Claure apologized in a tweet.”
My job is to listen to consumers. Our point was to share customer views. Bad judgment on our part. Apologies. Taking the video down.
— MarceloClaure (@marceloclaure) April 13, 2016
Read more in the full article here.
MacDailyNews Take: Sprint’s desperation is palpable.
T-Mobile offering $200 off any iPad when you buy an iPhone – April 5, 2016
T-Mobile offer: Buy one Apple iPhone, get a second for half price – March 31, 2016