“While Facebook’s F8 conference was going on, Logitech quietly acquired earbud company Jaybird,” Nate Swanner reports for TNW. “The deal is worth $50 million, all cash, and could be worth as much as $95 million if Jaybird meets growth targets over the next two years.”
“In a blog post, Logitech is focused on Jaybird’s impressive earbuds as a reason it wanted to buy the company,” Swanner reports. “Specifically, Logitech is interested in Jaybird’s earbuds being great for those with active lifestyles: ‘Not all music gets to be shared out loud! We see it all around us everyday – people love to listen to music everywhere and sometimes in places where listening out loud would just not work. Jaybird hit on a great idea of making products for people actively engaged in sports and who wanted music to power their passion for their sport. With the right product (and Jaybird makes them), you can now pursue your sport with your music. It’s a potent combination.'”
Read more in the full article here.
MacDailyNews Take: Smart acquisition by Logitech! Jaybirds are great wireless earbuds.
We’ve been using wireless Jaybirds for some time now (currently the Jaybird X2 Sport Wireless Bluetooth Headphones). They’re easy to charge, easy to pair, light and comfortable, sound great (and stay in) on a run and on-the-go, and they work flawlessly with our Apple Watches and iPhones.
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[Thanks to MacDailyNews Reader “Dan K.” for the heads up.]