“Does Best Buy know something we don’t?” Brooke Crothers reports for Forbes. “The retailer continues to offer hefty discounts on the 12-inch MacBook as the March 21 Apple event nears.”
“The discounting began back on February 26 and is now entering its third week: $300 off most models,” Crothers reports. “So, why the extended discounting at Best Buy? I asked Dustin Downs, an analyst at San Diego-based Gap Intelligence, which specializes in retail activity at electronics retailers like Best Buy. ‘The $1299 shelf price may be a little high for what the model offers,’ he said, referring to the regular price of the entry-level 12-inch MacBook. ‘It seems hard to justify spending anywhere near $1299 for a notebook of this processor caliber just for its ‘sleekness’ when there are similar 13.3-inch offerings from Apple with i5 processors for $999 and lower,’ he said referring to the lower-performance Core M processor used in the 12-inch MacBook.”
“Downs doesn’t know if it’s just slow sales or clearing inventory for a new model,” Crothers reports. “But the timing could point to a model refresh on March 21 or sometime in the weeks or months after that.”
Read more in the full article here.
MacDailyNews Take: The next-gen MacBooks have our names all over them!