Phil Schiller responds to developer complaints about App Store algorithms broken since at least 2013

“Complaints that Apple’s App Store algorithms are broken, often returning nonsensical results for highlighted categories like ‘New’ and ‘Hot,’ have finally caught the company’s attention,” Ben Lovejoy reports for 9to5Mac. “Phil Schiller yesterday responded to tweeted complaints by Mozilla’s Lisa Brewster and Screenshot++ developer Wesley Dyson.”

“Both drew attention to the fact that highlighted app categories in Canada and other countries (though seemingly not the U.S.) were filled with a whole range of similarly-named apps, and that apps whose names put them at the top of alphanumeric sorting remain in the ‘New’ category forever,” Lovejoy reports. “The issue isn’t new, being the subject of a Radar bug report dating back almost three years.”

Lovejoy reports, “Phil Schiller, who took on responsibility for App Stores in December from Eddy Cue, tweeted that the issue shouldn’t be happening, and promised to investigate.”

Read more in the full article here.

MacDailyNews Take: Three years? Inexcusable. Why wasn’t this fixed under Eddy Cue?

Tim Cook gets 560,000 Apple shares, Eddy Cue gets 350,000 – August 26, 2015


  1. This is a distinguishing feature of the Apple corporate culture – screw something up because of a lack of due diligence, then don’t do anything to remedy an issue because the focus is aways on new stuff and new features. Any time that I have upgraded anything from Apple or used any Apple service, I get a little tense in anticipation of how my life is about to get harder because of this issue.
    If I had our buddy Tim tied to a chair for an afternoon, I’d spend the entire time demonstrating all these issues right there onscreen in front of him.

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