“Apple’s lexicon of pure, pared-down forms, smooth surfaces, gleaming metallic colors, and soft contours within hard carapaces has emerged over the past 20 years under the eye of chief designer Jony Ive,” Rob Haskell reports for Vogue. “Talking over coffee on the old campus about the growing synergy between the company and the fashion world, Ive points to his rose-gold Apple Watch, a precious counterpoint to the Clarks on his feet. ‘Nine years ago, the iPhone didn’t exist, and the most personal product we had was too big to carry around with you,’ he explains. ‘The technology is at last starting to enable something that was the dream of the company from the very beginning — to make technology personal. So personal that you can wear it.'”
“In the fall of 2014, Apple held an event at Colette, the Paris boutique, to introduce the Apple Watch to the fashion crowd,” Haskell reports. “The following year, for the first time in its 40-year history, Apple invited a fashion house to collaborate on the design of a product: the Apple Watch Hermès, a square of highly intelligent steel fixed to a hand-stitched leather strap. ‘That watch,’ says Ive, ‘is the result of two temperamentally, philosophically aligned companies’ deciding to make something together.'”
Both the hand and the machine can produce things with exquisite care or with no care at all. But it’s important to remember that what was seen at one time as the most sophisticated technology eventually becomes tradition. There was a time when even the metal needle would have been seen as shocking and profoundly new. — Jony Ive, Apple Inc. Chief Design Officer
Read more in the full article here.
MacDailyNews Take:
At their core, fashion and tech have more in common than one may think. They both teeter on the edge of the absurd in an effort to shepherd in the future. They both rely heavily on elegant design and function. And they both reinvent the past in new, better, cleaner ways… The best in fashion and the best in tech can be described with one word: fearless. These sibling industries are coming together to shape the future. So maybe, just maybe, tech could be the new black. — Ashton Kutcher, Harper’s Bazaar, August 8, 2011
SEE ALSO:
Jony Ive and Taylor Swift to cohost next Met Gala star-studded fashion event – October 16, 2015
With Apple Watch Hermès collection, Apple broke some traditions – September 11, 2015
Apple and Hermès collaborate on luxurious Apple Watch Hermès collection – September 10, 2015
Apple’s Marc Newson on Apple Watch, fashion and cars – June 4, 2015
Elle Australia magazine offers Apple Watch fashion and wardrobe tips – March 23, 2015
Luxury fashion retailers to preview Apple’s groundbreaking Apple Watch – March 10, 2015
The fashion elite crowd around Apple Watch at Colette in Paris – September 30, 2014
