“Mark Gurman reports that the iPhone 5SE will go on sale on Friday March 18th, just three days after it is revealed on Tuesday March 15th,” Ewan Spence writes for Forbes. “This release date says a lot about Apple’s strategic thinking.”
“It starts to spread iPhone sales throughout the year instead of clumping them around September,” Spence writes. “It boosts Apple’s short-term sales for the start of the year and could keep the iPhone growth figures positive. And it will weaken the release of the Galaxy S7 devices from arch-rival Samsung.”
“These sales will give Apple a timely boost in a quiet sales period, and while that will have a notable impact on the April-June quarter,” Spence writes, “the rush of initial sales is going to take place in the first calendar quarter of the year.”
Read more in the full article here.
MacDailyNews Take: Everything sounds great except for the name. The “5” makes it seem like old tech, regardless of what’s inside, and the “se” adds unnecessary complexity. If they’re going to round off the case edges à la the 6 and 6s models, with 6/s color schemes available (Space Gray, Silver, Gold, Rose Gold), name it using a “6,” at least.