With iPhone 5se release date, Apple gets aggressive

“Mark Gurman reports that the iPhone 5SE will go on sale on Friday March 18th, just three days after it is revealed on Tuesday March 15th,” Ewan Spence writes for Forbes. “This release date says a lot about Apple’s strategic thinking.”

“It starts to spread iPhone sales throughout the year instead of clumping them around September,” Spence writes. “It boosts Apple’s short-term sales for the start of the year and could keep the iPhone growth figures positive. And it will weaken the release of the Galaxy S7 devices from arch-rival Samsung.”

“These sales will give Apple a timely boost in a quiet sales period, and while that will have a notable impact on the April-June quarter,” Spence writes, “the rush of initial sales is going to take place in the first calendar quarter of the year.”

Read more in the full article here.

MacDailyNews Take: Everything sounds great except for the name. The “5” makes it seem like old tech, regardless of what’s inside, and the “se” adds unnecessary complexity. If they’re going to round off the case edges à la the 6 and 6s models, with 6/s color schemes available (Space Gray, Silver, Gold, Rose Gold), name it using a “6,” at least.

41 Comments

        1. They took one of those little blowers to my iPhone to clean out the Lightning port. It had been just awful before that but it was fixed 100%. No charge for the dust blower.

    1. Because it isn’t based on the iPhone 6 form factor. It’s based on the iPhone 5s form factor but with supposedly 6s internals: IOW an iPhone 5s enhanced or iPhone 5se.

          1. Keep adding thoughts… Lol.
            Now if apple made a 5 looking phone.. But modernized it with making it super slim and using more exotic materials..(im asuming moden specs regardless)….then it would be a different story .

            Coming to think of it …..Apple naming conventions can, more often than not, be a bit odd.. At least to me… iTunes is the best example..
            MacBook, macbook air, macbook pro; .just looking at the names one can easly identify the pro as to be top of the line.. But macbook and macbook air? What do they say about the models..? To me, air sounds like the most portoable and low powered.. Yet its not so.

            IMHO…..

    2. The number difference makes it clear why it’s cheaper, and why there’s greater value proposition in an actual iPhone 6. The new iPhone 5 is supposed to entice more price conscience customers. Apple wants to expand iPhone sales to these customers, but they still want people to buy the actual iPhone 6’s too.

    1. That may well be true, even though you say it like a grandpa waxing ironic in a rocking chair, chewing on a corncob pipe. Some signs that it may be true are to be found right here in these forums. Ostensibly tech-centric commenters weighing in on outré naming conventions? Who has time for that? It it’s über-important to them, it must be important to every consumer.

    1. Yes…but that is only half of the story …For more people than not imho.
      The other half is if its has the correct psychological hook. … Name and look
      The 5 name and form factor will make it sound its related to a 3 year old product.. Not good.
      5

  1. IF the new model is styled after the iPhone 6, then use iPhone 6C (compact), iPhone 6S (standard) iPhone 6G (grande) for the small, medium and largest versions, with the processor, memory and other specs being (mostly) the same.

  2. For the 5 to make sense, you might try to think of how some car makers use numbers to name their cars. The BMW 5 series or 3 series, the Peugeot 308, etc. These model number lines are distinct cars with identities. The model names don’t change much, but the cars are updated year after year. Some buyers are loyal to the smaller BMW 3 series or the larger 7 series. Some love the Peugeot 208, which used to be the 207 and so on. No one thinks the new versions of the 5 series are ancient.

    1. Yes ..but apple never merchandized the iphone in that fashion.

      The car model analogy u used would be the equivalant of iphone size…4″, 4.7, 5.5 ” etc……
      Liexample …i like the iphone 7 5.5 more than iPhone 6 5.5.. …
      The constant is the size .. And the year designation is the number …. in a nutshell……. Apple iPhone 6 4.7 is equivalent to Bmw 2005 320

      I hope that made sense 🤔😳
      T

  3. Yest ..but apple never merchandized the iphone in that fashion.

    Ythe car model analogy u used would be the equivalant of iphone size…4″, 4.7, 5.5 ” etc……
    Liexample …i like the iphone 7 5.5 more than iPhone 6 5.5.. …
    The constant is the size .. And the year designation is the number …. in a nutshell……. Apple iPhone 6 4.7 is equivalent to Bmw 2005 320

    I hope that made sense 🤔😳
    T

  4. If it has the awesome 4 inch screen in a 5S housing rocking upgraded components.. lets call it the “iPhone 5S-Turbo 4 Mini Deluxe One Hand Pocketable”

    LOL

    Seriously, who cares about the form factor naming convention? Base the name on the internals. iPhone 6 Standard, iPhone 6s4, iPhone 6-4, iPhone 6 Mini, iPhone 6SS, iPhone 6s RT, iPhone 6 IROC-Z… Just something that follows internal components instead of external housing.

    Oh, I WANT ONE.

  5. Can’t wait. The screen size of the 6 series is not the problem I have with it. It’s just the abysmal product that it is. With the 5se we at least get the best in its class Apple engineering, in a great package.

    The 6 was Apples first attempt at a larger phone and blew it big time. Let’s hope the 7 is a step in the right direction

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