Google’s Chrome will soon load pages faster and consume less data

“Google’s Chrome browser will soon load pages more quickly and use less data to do so, thanks to the introduction of the company’s Brotli compression algorithm,” Abhimanyu Ghoshal reports for TNW.

“Brotli was introduced last September; Google claimed that it could reduce file sizes by up to 26 percent more than its three-year old predecessor Zopfli,” Ghoshal reports. “It also said that Brotli could also help reduce battery use on mobile devices.”

Ghoshal reports, “If you’re keen to see Brotli in action, it’s currently available to try in Chrome Canary (Google’s browser for testing new features)…”

More info and links in the full article here.

MacDailyNews Take: And we’ll continue to happily use Safari, thanks.


    1. If Safari happens to have trouble with some sites… there is a reason. Its called security.

      Nothing but Safari here.
      Admitting to have toyed and continue to play with other browsers. Yet in a few minutes of doing so… I so love to delete them after installing. Safari remains the one.

  1. Chrome is the one browser I refuse to use. Little snitch tells me everything I need to know (on my older Mac) just how often Chrome is feeding information and connecting to things no other browser does. And worse still there is nothing you can do to stop it, as any block you put on it it simply feeds a fresh and different link for the same process that you have to constantly refuse endlessly until you give up. Even after removing Chrome altogether I kept getting these requests. Never again will I give that thing access.

    1. That is the kind of detailed and useful feedback that I enjoy on this forum. Good to know, and it reinforces my “no Google” policy.

      The only exception to that policy until this year was the local schools, that had bought into the Google Search and Google Docs Kool-Aid. This year they switched to Bing and software tools on the laptops. I understand that Bing is Microsoft, but this is a “lesser of evils” situation and Google is hands-down the biggest offender in terms of mining personal data. Google reads your emails before you do.

      No Chrome. No Chromebooks. No Google.

  2. This doesn’t exactly make sense. It seems like important details are being left out or explained incorrectly.

    A browser compression algorithm by itself isn’t going to have any affect on download speed. The only way compression can possibly shorten download speed is if the web server does the compression, so data can be compressed before it goes over the network.

    If there is a server component to this compression algorithm (which isn’t mentioned in any these articles), then it all depends on that new software being installed on the servers. Google’s websites might be the only ones on servers are updated to support for this new compression system.

    All browser compression can do by itself is free up system memory, usually at the expense of using CPU power to continuously compress and decompress data in memory.

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