Producers Carl Levin (Rock of Ages), Vicki Halmos, Elizabeth Williams (Waiting for Godot, Crazy For You) and Greenleaf Productions (Fiddler on the Roof, Matilda) announced today that NERDS, a new musical dot-comedy about the rise and rivalry of tech trailblazer Steve Jobs and Microsoft’s Bill Gates, will open on Broadway Thursday, April 21, 2016 at the Longacre Theatre (220 West 48th Street), following preview performances from Thursday, March 31. Tickets are now on-sale via Telecharge.com (212-239-6200).
Before Steve Jobs and Bill Gates were the undisputed titans of technology, they were NERDS. Join America’s favorite garage inventors on a hilarious musical journey from the floppy disc era to the iPhone phenomenon, and the epic competition in between, that would revolutionize modern culture as we know it. Fittingly, the production will feature the most progressive technology seen on Broadway, including: on-stage holograms; projection mapping; and an enhanced theatergoing experience through app integrations that allow users to interact with the set and other audience members, choose the show’s ending, and more special features soon to be announced.
NERDS features book & lyrics by multiple Emmy Award nominees Jordan Allen-Dutton and Erik Weiner (Cartoon Network’s “Robot Chicken”, Bomb-itty of Errors), music by Hal Goldberg (The Children), direction by Casey Hushion (Aladdin – Associate Resident Director) and choreography by Emmy Award winner and Tony Award nominee Josh Bergasse (On The Town, “Smash”). The Broadway cast will be announced shortly.
“We’re thrilled to add a jolt of comedy to this already astounding theater season, with this hilarious tale of the Founding Fathers of Tech, from a creative team stacked with new voices,” said producer Carl Levin in a statement. “While fine-tuning and re-coding the show for this exciting launch, we’ve also been exploring innovative ways to enhance the ‘user experience’ inside the theater, for a uniquely entertaining event – compatible for Broadway audiences of all generations.”
NERDS features scenic design by Lee Savage (Ordinary Boys), projection design by Daniel Brodie (Aladdin), costume design by Jennifer Caprio (The 25th Annual Putnam County Spelling Bee), lighting design by Jason Lyons (Rock of Ages, Hand to God) and sound design by Nevin Steinberg (Hamilton, Bright Star). Orchestrations are by Adam Blau (“Funny or Die’s Billy on the Street”), Matt Doebler is Music Director and Nadia DiGiallonardo (Waitress, Pippin) is the Music Supervisor and Arranger. Casting is by Bethany Knox (Hamilton, Something Rotten!), CSA of Telsey + Co.
NERDS was first presented by the Philadelphia Theatre Company, where it received Barrymore Awards for Outstanding Original Music and Outstanding New Play. In 2013, the show played limited engagements at North Carolina Theatre and again at Philadelphia Theatre Company where it received seven Barrymore Award Nominations. The Philadelphia Inquirer called NERDS “generation defining,” “visually hot and musically adept filled with one knockout, high-velocity number after a number” and “with surgical precision [like] How to Succeed meets Urinetown, NERDS nails such themes as the cost of dreams and the emptiness of revenge. And, is full of class, insight and wit.”
NERDS is produced on Broadway by Carl Levin, Vicki Halmos, Elizabeth Williams, Greenleaf Productions and Clear Channel Spectacolor.
More info here.
MacDailyNews Take: Here’s a bit of comedy to get you in the mood:
What I can’t figure out is why he [Steve Jobs] is even trying [to be the CEO of Apple]? He knows he can’t win. – Bill Gates, June 1998