Apple stock price falls on Nikkei report of 30% iPhone production cut

“Shares of Apple took a leg lower Tuesday on the heels of a report saying the tech giant may significantly slash its iPhone 6S and 6S Plus output,” Fred Imbert reports for CNBC.

“Japanese news outlet Nikkei reported the tech giant is expected to reduce the output on its flagship device by about 30 percent between January and March,” Imbert reports. “The company’s stock was more than 2 percent lower after the report was released, and hit a low of $102.41. The shares were at $103, midday Tuesday.”

“Originally, the company told its suppliers it would maintain iPhone 6S and 6S Plus production levels on par with those of its previous models, the iPhone 6 and the iPhone 6 Plus, Nikkei said,” Imbert reports.

Read more in the full article here.

“The U.S. company had initially told parts makers to keep production of the iPhone 6s and 6s Plus for the quarter at the same level as with their predecessors — the iPhone 6 and 6 Plus — a year earlier, “Nikkei reports. “But inventories of the two models launched last September have piled up at retailers in markets ranging from China and Japan to Europe and the U.S. amid lackluster sales. Customers saw little improvement in performance over the previous generation, while dollar appreciation led to sharp price hikes in emerging markets.”

MacDailyNews Take: “Lackluster sales?” Proof? None given by Nikkei. Just tacked on there at the end. Baselessly.

So, Apple’s ramping down production on an “S” model after the holiday shopping season. What a shocker! Let’s undervalue the company even more!


  1. If they plan on introducing a 4 inch model in March/April, perhaps they stocked enough 6S and 6S plus phones in order to ramp production for the new phone. It is hard to believe these analysts do not consider that.

    1. Anonymous turds (possibly just one turd, probably a small group of turds) posting the same thing day after day, week after week…

      Why should we listen to you? Why should we give your opinions any respect? You Chicken Littles keep squawking that the sky is falling, and the situation is not nearly so dire. In fact, it is quite good in most respects.

  2. Analysts should compare apples to apples, as in the YOY numbers, not the sequential holiday season to march quarter. My guess is that apple did better this holiday season than a year ago and their March quarter 2016 will be better than Mar. 2015, bolstered this year with record numbers of android switchers. But sequentially it will be down, as it is every year – no news there.

  3. You were warned many times, as late as yesterday. It is going to fall further you little campers, so get ready to take it deeper. Oh, did you see that assclown Obama crying like a little girl today over gun control. Wahhhhhh, wahhhhhh, I can’t handle it, wahhhhhh. Can you imagine Regan or W crying like a assbaby like that. No more Cook, no more of the Kenyan.

      1. Though “X” has commented here totally out of line with regards to the article — freedom of thought – freedom of speech and freedom of opinion is his right. As is yours. You have the right to disagree.

    1. I think tearing up a bit — not “crying like a little girl”, you racist, sexist, anti-American jerk — when discussing the slaughter of innocent civilians by handguns and assault weapons is a proper emotional response.

      1. Guns don’t kill people, people kill people. If you were convinced by those liar tears, you’re a lemming. I’ll give Zero credit for knowing how utterly stupid his base is. Notice the cacophany of shutter clicks when he held his fingers to his eyes for dramatic effect. Puke!!

  4. “the tech giant is expected to reduce the output on its flagship device by about 30 percent between January and March”

    Not only is it possible, it is highly likely – just like last year. Last year Apple sold 74.47 iPhones in the December quarter and sold 51.17 iPhones in the March quarter – a decrease of 31%.

  5. The reason that iPhones aren’t selling in emerging markets is that they are becoming more expensive due to the stronger US dollar. It’s a currency exchange/cost issue, not lack of interest.

  6. Where does Nikkei get their information from? An undisclosed source, as usual? Obviously good enough to scare Apple shareholders into dumping their stock. Apple must be the short-seller’s dream stock if every unfounded negative article induces shareholders to sell. No more waiting for quarterly results with Apple. Just dump in advance. Great confidence Apple shareholders have in Tim Cook.

    It’s not even news any more that Apple stock is collapsing. It’s more like business as usual. Sure, Apple stock is undervalued and Apple stock is cheap. So what? It’s really nothing to brag about. Apple with its pitiful P/E is falling while Amazon, Alphabet, Microsoft and Netflix with their lofty P/Es are steady as rocks because wise investors don’t dump stocks that are valuable to them. Yes, we all know Apple can buy back more shares but maybe Apple should wait until the stock hits 85 so they can really buy back many more shares.
    Apple is the news media’s bitch company because I’m sure no other company has production being cut for next year.


  7. My read is the production cut is from the original production forecast for the period (Jan – Mar), so the 30% cut is huge and will have a significant impact on share price when Apple reports earnings and gives guidance later this month. Expect a 25% – 35% drop to take aapl to the high 60s or low 70s.

    Watch sales have also been lackluster from the offered deep discounts to move them during last quarter and the fact that Apple cowardly hides sales data from the public. Timid tim is running out of tricks to keep sales growing and with China’s economy in deep trouble, he is also running out of places to save his hide.

    It’s time for MDN to begin using the word “beleaguered” to describe Apple, a one-trick pony company with a zero-trick pony CEO.

    1. Also, wouldn’t a new 4″ format iPhone require a reduction in 6 and 6-Plus units produced, too? Is this “news” surprising to everyone …except Apple?

    2. I think the article said “The U.S. company had initially told parts makers to keep production of the iPhone 6s and 6s Plus for the quarter at the same level as with their predecessors — the iPhone 6 and 6 Plus — a year earlier” which I took to mean the production ramp down was taken into account. That is unless Apple decided not to ramp down last year for the prior models. So a 30% reduction from that volume seems pretty significant.

      1. Yup.. Apple goes around and asks their suppliers to sign a “Disclosure” agreement to make sure that they all discloses Apples Plans to the world.
        Included in the Disclosure agreement package are the names of every Analysts and reporter , their phone numbers .. Email… And an invitation to dinner for the purpose of disclosing !

        1. Though there are lots of articles in the U.S. blasting Apple for one thing or another, this is the first I’ve seen from Nikkei, a well respected financial paper in Japan.. I don’t see writing this one off so easily. The main article also has a statement from a large Japanese securities firm also putting in his two cents.

          1. Of course… As i described above..
            Interesting that the market had a huge setback yesterday.. Apple stock did not. It actually gained.
            And today this absolutly unsubstantiated rumorer pops up.

            There is no such thing as Well respected in the realm of equities! Its all about greed and manipulation.

            At the end each individual is out on his/her own in this jungle!…

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