“Google and Ford will create a joint venture to build self-driving vehicles with Google’s technology, a huge step by both companies toward a new business of automated ride sharing, Yahoo Autos has learned.” Justin Hyde and Sharon Carty report for Yahoo Autos. “According to three sources familiar with the plans, the partnership is set to be announced by Ford at the Consumer Electronics Show in January.”

“By pairing with Google, Ford gets a massive boost in self-driving software development,” Hyde and Carty report. “By pairing with Ford, the search-engine giant avoids spending billions of dollars and several years that building its own automotive manufacturing expertise would require. Earlier this year, Google co-founder Sergey Brin said the company was looking for manufacturing partners that would use the company’s self-driving system, which it believes could someday eliminate the roughly 33,000 annual deaths on U.S. roads.”

“While exact details of the partnership were unclear, it’s understood the venture would be legally separate from Ford, in part to shield the automaker from liability concerns. Questions of who will be responsible for any crashes involving self-driving cars have been seen as a major hurdle to putting them on the road; earlier this year, Volvo said it would accept responsibility for crashes in autonomous mode, a pledge followed by Google and Mercedes-Benz,” Hyde and Carty report. “The deal is understood to be non-exclusive; Google has been talking to several other automakers for some time about using its self-driving systems. Most major automakers and several auto parts suppliers are developing their own self-driving controls as well, with a few—Nissan, Volvo and Mercedes-Benz among them—promising advanced vehicles for customer sales by 2020. ”

Read more in the full article here.

MacDailyNews Take: Yeah, we’ll pass on that Forgle, thanks.