Apple operating secret laboratory in Taiwan to develop new, thinner displays for iPhone, iPad and Macintosh

“Apple Inc. opened a production laboratory in northern Taiwan where engineers are developing new display technologies, according to people with knowledge of the facility,” Tim Culpan reports for Bloomberg. “The Apple building in Longtan has at least 50 engineers and other workers creating new screens for devices including iPhones and iPads, the people said, asking not to be identified because the details aren’t public. Apple has recruited from local display maker AU Optronics Corp. and Qualcomm Inc., which used to own the building, the people said.”

“Apple began operating the lab this year as it aims to make products thinner, lighter, brighter and more energy-efficient,” Culpan reports. “Engineers are developing more-advanced versions of the liquid-crystal displays currently used in iPhones, iPads and Mac personal computers, the people said. Apple also is keen to move to organic light-emitting diodes, which are even thinner and don’t require a backlight, they said.”

“By working directly on the development of display technologies, Apple can reduce reliance on the technology developed by suppliers such as Samsung Electronics Co., LG Display Co., Sharp Corp. and Japan Display Inc.,” Culpan reports. “Instead, the company can develop the production processes in-house and outsource to smaller manufacturers such as Taiwan’s AU Optronics or Innolux Corp.”

Read more in the full article here.

MacDailyNews Take: Thin is obviously in at Apple.

[Thanks to MacDailyNews Readers “Fred Mertz” and “Dan K.” for the heads up.]

29 Comments

    1. If you don’t care about thinness then go buy the new Apple battery case. Then you can bitch about how thick it is or that it only comes in black or white or…. I’m sure you’ll think of something.

        1. As does your delusional patter mean anything other than utter self-serving nonsense. I am entitled to my own opinion and I’m not alone. Thanks for trying to quash difference of opinion and thinking only yours matters, all the while offering up nothing than your abject and blatant stupidity.

          You are obviously a troll cruising on this site for sport. Go away little boy.

      1. Get up on the wrong side of the bed? I was just waiting for the simplistic moron who would bring up Apple’s new battery case. I don’t have a battery problem but I also don’t have a “thinness” problem. Credit card thickness smart phones don’t interest me either.

        Also you presume much to think all I do is sit and bitch about Apple. Only where it’s relevant.

        This site by the way frowns on people like you drinking before posting.

      1. Demondeathkill – I think you are on the wrong forum.
        (This is MDN not Pornhub)

        Battery cases are an admission that the phone has a weakness and if you ask most people that weakness is that if you forget to recharge you find yourself without all your most important information. A battery that lasted 4 or 5 days would remove the whole issue and the thinnest way of achieving that is an integral battery not yet another add-on. – much as that might generate another income stream for Apple.

        1. Well not totally true, you can always do with more battery power even if it lasted 3 or 4 days in which case people would still be interested in a battery case i suspect. I doubt anyway however would consider such battery life to be an inherent weakness, unless others were lasting significantly longer. See no evidence that is the case at present.

          1. Remember the old Nokia candy stick business phones (6000 series) they had big batteries but still fitted into your trouser pocket. I admit that the iPhone does so much more – but that’s just Moores law. And if the iPhone was anything like as thick as the 1st Gen iPhone it would last 4 or 5 days per charge.

            1. then get a battery case (humpy or humpless) and shut up

              Just don’t foister your lack of ability to plug in once a day on us in the form of a bulky heavy iPhone

              YOUR Use case, is not mine, so leave my svelt little computer alone!!! (selfish bar-s-turd)

        2. Max, I disagree that battery cases are an admission that the phone has a weakness. I think battery cases are an admission that designing a mobile device has trade-offs. Those trade-offs may meet the majority’s needs, but not everyone’s. For the sub-set of users that need more battery life over slimness, Apple has an answer for you. I am one of those for whom the current battery life of my iPhone 6 is completely sufficient. I’m also have absolutely no sympathy for anyone who forgets to charge their phone, that’s just lack of personal responsibility or forethought.

          Back to the original poster peterblood71’s comment. At the very core of this article’s point is the slimmer display itself. That does not necessarily automatically translate to thinner phones. What if the thickness of the phone remained the same, but now due to slimmer displays there is more room in the case for a larger battery?

          P.S. demondeathkill, go away if you can’t come up with something more relevant than “Fuck you”. What are you twelve?

  1. Thinner = Increased profits less expensive aluminum needed and higher profit margins. Also less parts needed. Getting rid of the backlight would further boost battery life as well. Plus there is the cool factor combined for greater competitive advantage. As long as the battery lasts for most of the day consumers will be happy!

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