New Apple supplier leak will upset new Apple TV owners if true

“After waiting three long years for the current fourth-generation Apple TV box to turn up, a reported leak from Apple’s supply chain suggests that a fifth generation Apple TV will be arriving much more quickly,” John Archer writes for Forbes. “In fact, the leak claims that trial production of the new Apple TV will start as early as this month, with volume production ramping up over the first quarter of 2016.”

“This revelation, if true, will not go down well with people who’ve only just invested in a fourth-generation Apple TV box in the reasonable expectation that Apple had used the three years it took to develop that box to make something that was at least reasonably future proof,” Archer writes. “Given that the Apple TV is looking increasingly isolated among its media streaming device peers in not supporting 4K/UHD video streaming, it’s disappointing to find the leaked information making no specific mention of the higher-resolution video format. I guess if you’re feeling really optimistic you might see the more powerful CPU as potentially having the grunt to handle 4K, but it would have been nice to have seen some supporting information about, say, Apple TV 5’s HDMI connectivity.”

Read more in the full article here.

MacDailyNews Take: The timing of this claimed 5th generation Apple TV’s release and of the leak itself – near the start of Christmas shopping season, make us suspicious of a plant by Apple rivals designed to dent holiday Apple TV sales.

New apps show off Apple TV’s bigger potential – December 7, 2015
Apple begins production of Apple TV 5 with ‘dramatically improved’ performance, new functions – December 4, 2015
Jeremy Clarkson confirms new post-Top Gear Amazon Prime show will be in 4K – November 20, 2015
Why Apple TV doesn’t need 4K Ultra HD video – November 12, 2015
Apple TV and the 4K Ultra HD conundrum – October 8, 2015
Amazon embarrasses Apple with new 4K Fire TV box or something – September 17, 2015
Amazon unveils $100 Fire TV box 4K video support, Alexa voice control – September 17, 2015
With the all-new Apple TV, Apple changes the game, yet again – September 14, 2015
Analyst: Apple TV streaming service on the way, could cost at least $40 a month – September 14, 2015
Local media streaming app Plex coming to Apple TV – September 14, 2015
What Apple got right in Apple TV’s user interface – and what needs work – September 11, 2015
New Apple TV has the potential to do for television what iPhone did for mobile phones – September 11, 2015
Apple preps to conquer living room with all-new Apple TV – September 11, 2015
Hands-on with the all-new Apple TV – September 10, 2015
Gruber: Apple TV will define how all TVs will work in a few years – September 10, 2015
Here’s how much RAM is inside Apple’s iPhone 6s/Plus, iPad Pro and new Apple TV – September 10, 2015
New Apple TV sounds great, but where’s the 4K? – September 10, 2015


    1. Apple may not do this… but Tim Cook does!

      How does it feel being an ATV 4 guinea pig?

      I suppose now you know what it feels like when TC bend over and has sex.

          1. I still have it. I use it every few months. Anything that I need to do I can get done on either my iPhone or my MBP. I really don’t have a need for it other than as a replacement for my iPhone (I have a Skype number) in case my phone needs to be repaired that’s more portable than my 15″ laptop.

            It’s not a bad device, it just doesn’t fit into my life.

  1. I just bought a 4th gen Apple TV. Even if this were true I wouldn’t care. I’ll buy the 5th gen when it comes out and I will move this one to a less used TV. C’mon, the 3rd gen boxes are still really good if you are just connecting to Netflix, etc.

    1. Absolutely. This ridiculous rumor isn’t true, but when the 4K ATV does get released, my ATV4 is going to be moved to any number of non-4K TVs I have in the house.

  2. Even if it’s true, a release isn’t imminent. Expect Oct release 2016. The rumor is, “testing production run” Which doesn’t have to be a rumor. Apple does this all the time, with product/models you will never see.

  3. I call BS on this rumor…….VERY neat timing of the leaks about Apple TV and iPhone model updates to get people to pause on a purchase.

    Dont forget that there are the new Apple phone upgrade programs as well….

    1. Can’t see that they replace the Apple TV and phones around the same time by choice. This year was not by design. Thus a new one around mid late Summer seems logical which would equally fit in with this news as much as an earlier date as getting it right might have a higher priority with testing this time hopefully.

  4. I hope it is true, that is why I bought the 32GB version of Apple TV so I can move it down to my other TV and buy the new 4K version for my primary TV.

    Anyone thinking this is not true, are delusional.

  5. Yes, Steve Jobs was correct:
    Hold your R&D cards close to the chest. Persecute and prosecute ALL leaks.

    That’s not possible thanks to CHINA. But it was one of Jobs’ very best practices.

    Whether this latest rumor is true or not, it damages Apple in the short run. We’re willing to believe the rumor is true because CHINA.

    Ready to get the hell out of CHINA yet Tim?

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