“Windows and Mac OS X have been my operating systems of choice for years, while iOS and Android have been supplemental OSes for smartphones and tablets,” Tim Bajarin writes for PC Magazine. “But I believe there is a changing of the ‘OS’ guard happening as younger tech users move into the business world.”
“Some of this younger generation use PCs, even though most use Macs. However, much of their time is spent on phones and tablets for personal and productivity projects, particularly iPhones,” Bajarin writes. “I believe Apple understands this better than anyone, and the introduction of the iPad Pro is a nod to this generational trend. More importantly, I see Apple using this to drive millennials towards making iOS their OS of choice, even at work. In fact, within three to five years, I suspect Windows will be an afterthought.”
“Beyond millennials, Apple is eyeing the enterprise market. While Apple lost out to Bill Gates and the Windows crowd for the first 30 years, Cupertino could dominate the world of personal computing over the next 30 years, if it executes this plan as I think it will. Although Tim Cook is now at the helm, make no mistake that Jobs was the architect of this enterprise push,” Bajarin writes. “Jobs knew that he lost my generation and the Gen X’ers but understood that if he could get the generation under them hooked on his newest OS, iOS could someday become the cornerstone of his broader strategy to undermine Windows. The iPad Pro is Apple’s first serious tool that is at the heart of this strategy.”
Read more in the full article – recommended, as usual – here.
MacDailyNews Take: Steve Jobs’ ultimate goal is now coming to fruition.
As we have always said, even as many short-sightedly waved (and continue to wave) the white flag, the war is not over. And, yes, we shall prevail… No company is invincible. Not even Microsoft. — MacDailyNews, January 10, 2005
Apple CEO Steve Jobs’ ultimate goal: ‘to take back the computer business from Microsoft’ – June 16, 2005