“It’s probably fair to say the relationship between Apple and Google/Alphabet remains in the soup, even though iOS devices account for an estimated 75 percent of the search giant’s mobile search revenue,” Jonny Evans writes for Computerworld.
“Now it seems Apple may hit Google with an $8 billion charge on its profits, with the analysts at CCS Insight predicting the company will replace Google search with Bing as the default search engine on Apple products, by the end of 2017,” Evans writes. “We’ve anticipated such a move for time, of course.”
“Apple has already made it easy to use a range of different search engines, including the excellent Duck Duck Go on its products,” Evans writes. “And there’s no way Apple can easily reconcile the billions of dollars Google makes from feeding ads to iOS devices.”
Read more in the full article here.
MacDailyNews Take: What’s your default search engine?
Research firm: Apple will buy Box or Dropbox in 2016, replace Google with Bing as default by end of 2017 – November 19, 2015