“While Apple is busy promoting the newest iteration of its Apple TV box, many followers of the company are peering into the future, wondering what the technology giant will do next with television,” Brian Stelter writes for CNNMoney.
“In a recent interview I quizzed Apple senior vice president Eddy Cue about this and read between the lines of his answers,” Stelter writes. “The end goal for Apple, Cue said, is to remove any need for a traditional set top box at all. Maybe the next step is a streaming version of the bundle, with live and on-demand channels, sold by Apple straight to Apple TV and iPhone owners.”
“‘Apple is having conversations with everyone about doing their own streaming services,’ CBS CEO Les Moonves said last month,” Stelter writes. “When I asked directly if Apple wants to get to the point that Moonves has been describing, an Apple-branded TV package, Cue said, ‘We want to get to the point where customers are able to buy whatever they want, however they want. We’re not fixed into ‘There’s only one way to buy it.’ Just like we’ve done with the App Store, where there have been things that have been free; things that you subscribe to; things that you pay for; things that are in-app. All of those capabilities will be here and we want that market to be able to develop.'”
Much more in the full article here.
MacDailyNews Take: Apple TV cries out for a compatible Remote app, music control via Siri, an avalanche of apps for its currently paltry App Store, and an Apple TV subscription service, in that order. In fact, the first two items should have been there at launch.