“Alphabet’s Google Android operating system has more devices in use today than Apple’s iOS, but Apple devices generate the lion’s share of mobile advertising revenue,” Patrick Seitz reports for Investor’s Business Daily.
“Apple iPhones and iPads accounted for 28.9% of ad impressions but 52.1% of ad revenue on mobile devices in Q3, Opera Mediaworks said. Android devices had 65.4% of traffic but generated 44.4% of advertising revenue last quarter,” Seitz reports. “Video advertising on Apple iPad tablets proved particularly lucrative. The iPad generated more revenue per impression than any other device, accounting for 8.3% of mobile ad impressions and 20.3% of revenue.”
Seitz reports, “Android leads in mobile devices in use worldwide by operating system with a 63.4% share, followed by iOS with 28.9% and others with 7.7%, Opera said.”
Read more in the full article here.
MacDailyNews Take: Bu, bu, but market share! (smirk)
Three years ago, we explained why this would happen:
Google made a crucial mistake: They gave away Android to “partners” who pushed and continue to push the product into the hands of the exact opposite type of user that Google needs for Android to truly thrive. Hence, Android is a backwater of second-rate, or worse, app versions that are only downloaded when free or ad-supported – but the Android user is notoriously cheap, so the ads don’t sell for much because they don’t work very well. You’d have guessed that Google would have understood this, but you’d have guessed wrong.
Google built a platform that depends heavily on advertising support, but sold it to the very type of customer who’s the least likely to patronize ads.
iOS users are the ones who buy apps, so developers focus on iOS users. iOS users buy products, so accessory makers focus on iOS users. iOS users have money and the proven will to spend it, so vehicle makers focus on iOS users. Etcetera. Android can have the “Hee Haw” demographic. Apple doesn’t want it or need it; it’s far more trouble than it’s worth. – MacDailyNews, November 26, 2012
SEE ALSO:
Two big reasons why Google (Alphabet Inc.) might not survive the decade – November 3, 2015
Apple iPhone owns over 90% of smartphone profits, so why do others even bother fighting over Apple’s scraps? – October 8, 2015
Apple’s iPhone owns 92% of smartphone industry’s profits – July 13, 2015
Study: iPhone users are smarter and richer than those who settle for Android phones – January 22, 2015
Why Android users can’t have the nicest things – January 5, 2015
iPhone users earn significantly more than those who settle for Android phones – October 8, 2014
Yet more proof that Android is for poor people – June 27, 2014
More proof that Android is for poor people – May 13, 2014
Android users poorer, shorter, unhealthier, less educated, far less charitable than Apple iPhone users – November 13, 2013
IDC data shows two thirds of Android’s 81% smartphone share are cheap junk phones – November 13, 2013
CIRP: Apple iPhone users are younger, richer, and better educated than those who settle for Samsung knockoff phones – August 19, 2013